{"id":64494,"date":"2025-09-18T09:00:00","date_gmt":"2025-09-18T09:00:00","guid":{"rendered":"https:\/\/www.christianitytoday.com\/pastors\/content\/what-has-publishing-to-do-with-the-church\/"},"modified":"2025-09-18T09:00:00","modified_gmt":"2025-09-18T09:00:00","slug":"what-has-publishing-to-do-with-the-church","status":"publish","type":"post","link":"https:\/\/www.christianitytoday.com\/pastors\/content\/what-has-publishing-to-do-with-the-church\/","title":{"rendered":"What Has Publishing to Do with the Church?"},"content":{"rendered":"\n<p>Paul the missionary. Paul the tentmaker. Paul the evangelist. Paul the apologist. Paul the teacher. Paul the mentor. Paul the church planter. Paul the theologian.&nbsp;<\/p>\n\n\n\n<p>But what about Paul the writer?\u00a0<\/p>\n\n\n\n<p>Paul\u2019s 13 New Testament epistles share many similarities in their nature, scope, and function. These theological letters invite and empower the church\u2014God\u2019s new people\u2014to be fundamentally transformed in both being and action.<\/p>\n\n\n\n<p>Meant to be delivered by a messenger, each of these epistles was written on papyri\u2014bound, tied, carried, opened, read, and heard. Paul may have used the wages from his tent making to purchase papyri and ink. With these ordinary tools in hand, he set out to equip, encourage, and, when necessary, reprimand the church.<\/p>\n\n\n\n<p>Even a beginning Greek student can quickly surmise that Paul was a thoughtful wordsmith in his day, at times even seeming to coin some new Greek words. He curated and crafted his writing to press the ultimacy of the gospel on the dozens of young churches in the first decades after Jesus\u2019 death and resurrection. &nbsp;<\/p>\n\n\n\n<p>In my reflections on Paul\u2019s writings to these churches and in respect to my role as publisher of a Christian imprint, I\u2019m convinced Paul offers a model for Christian publishing. We can call this the Pauline paradigm, which includes the following:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paul drew on cultural forms of writing: prose, poetry, hymns, and early church confessions. In short, he borrowed several rhetorical practices and tools of his day.\u00a0<\/li>\n\n\n\n<li>He was familiar with common cultural narratives, even quoting pagan literature to connect with his readers.\u00a0<\/li>\n\n\n\n<li>He was extraordinarily familiar with the Hebrew Bible.\u00a0<\/li>\n\n\n\n<li>He used his letters to intentionally shape and form both individuals and churches.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Unlike any modern writing, Paul\u2019s words bear the unique authority of the Spirit\u2019s inspiration. That authority gives his letters a quality that transcends all human publishing capabilities. Yet the principles above offer a kind of literary foundation, or Pauline paradigm, that can shape and define the ethos of Christian publishing: biblically grounded, culturally engaged, and passionately committed to spiritual formation.&nbsp;<\/p>\n\n\n\n<p>Every Christian publication, from academic monographs to popular devotionals, should be rigorously faithful to the Scriptures\u2014not by merely tacking on references but by allowing the biblical narrative and theology to shape both the medium and the message. At B&amp;H Academic, we\u2019re currently developing a liturgical project, aptly named <em>Creator to Crown: A Christ-Centered Catechism\u2014<\/em>designed to guide readers in worship and reflection, from Genesis to Revelation. The project combines written and visual elements to invite wonder, meditation, and prayer, offering an example of how medium and message can work together to form the reader\u2019s imagination.<\/p>\n\n\n\n<p>To be culturally engaged means publishers cannot retreat into an insular bubble. They must enter the conversation with today\u2019s prevailing cultural stories and intellectual currents. As Kevin Vanhoozer relates, \u201cTo make disciples is to teach people how to keep the faith. One keeps faith by following Jesus\u2019 words rather than merely knowing faith\u2019s content.\u201d Just as Paul borrowed rhetorical tools and quoted pagan poets to communicate the gospel effectively, so should Christian publishing answer the world\u2019s questions with distinctly Christian perspectives spoken in ways that are accessible and relevant to readers.<\/p>\n\n\n\n<p>To be passionately committed to spiritual formation means the ultimate aim of every publication is to move beyond mere information transfer or business success. Paul\u2019s letters sought to transform individuals and churches. In the same way, publishers should desire to see their readers grow in Christlikeness, deepen their communion with God, and be equipped for faithful living and ministry. This vision should drive every decision, from acquisitions to author care to cover design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>But what has publishing to do with the church?&nbsp;<\/strong><\/h2>\n\n\n\n<p>In the second century, the theologian Tertullian raised a cultural question to the church when he <a href=\"https:\/\/history.hanover.edu\/courses\/excerpts\/344tert.html\">asked<\/a>, \u201cWhat indeed has Athens to do with Jerusalem?\u201d He was drawing both a distinction and a connection. If I could bend his quote for today, I would say, <em>What has publishing to do with the church? <\/em>Or more pointedly, <em>What have Nashville, Grand Rapids, or Downers Grove to do with the church? <\/em>Each of these publishing hubs has played a prominent role in equipping the church through books.&nbsp;<\/p>\n\n\n\n<p>As a bivocational pastor of a small, rural church in West Tennessee, I\u2019m never surprised by how books often fill a gap where pastoral discipleship feels thin. They become ministerial mentors for leaders and laypeople who may lack direct guidance within their own congregations. For our adult Sunday School class at Hickory Grove, I regularly use books as a tool to extend discipleship and care throughout the week. These resources nurture, nourish, and strengthen both individuals and the wider church in their spiritual growth.<\/p>\n\n\n\n<p>Christian books invite us deeper into the biblical texts while also linking us to other believers. They have the remarkable ability to bridge what French philosopher Paul Ric\u0153ur called the \u201chermeneutical gap\u201d\u2014that space between the biblical world and our own. Books have a way of transporting us into new\u2014or even eschatological\u2014worlds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Telos, treasures, and testaments<\/strong><\/h2>\n\n\n\n<p>\u201cFor where your treasure is, there your heart will be also\u201d (Matt. 6:21). These words of Jesus come from his Sermon on the Mount, where he answers a deep question: What does it mean to be the people of God?<em>&nbsp;<\/em><\/p>\n\n\n\n<p>To be God\u2019s people, Jesus implies, is to treasure the things that cannot be destroyed or stolen. When God himself is our treasure, our hearts\u2014the deepest core of our identities and desires\u2014enter into communion with him.&nbsp;<\/p>\n\n\n\n<p>We have a word for this connection between goals and aims: <em>telos<\/em>. A telos is more than a goal; it\u2019s an ultimate end that draws us toward itself, shaping our lives around its transcending purpose. In Every Member Matters, Josh Wredberg and Matt Capps describe the church as a building, a family, and a body\u2014and the Bible is the divine plotline that guides our life together toward the final feast with the Father, Son, and Spirit.&nbsp;<\/p>\n\n\n\n<p>Christian publishing may pursue many aims\u2014and often does. But its most profound witness is to craft books that do more than merely inform. The best books invite this living building, family, and body into an intimate experience with Scripture and a deeper union with Christ.<\/p>\n\n\n\n<p>Christian publishing can and does pursue many aims. But its most profound witness is to craft books that do more than merely inform\u2014books that invite readers into an intimate experience with Scripture and foster a deeper union with Christ.&nbsp;<\/p>\n\n\n\n<p>Books are not lifeless texts. At their best, they become living testaments, helping us relentlessly strive toward the ultimate telos of knowing Christ, our incomparable treasure.&nbsp;<\/p>\n\n\n\n<p>Devin Maddox, publisher at B&amp;H Publishing Group, often uses an insightful metaphor: \u201cBooks are missionaries.\u201d Missionaries are emissaries, or assigned representatives, speaking for a king or kingdom. They are not the king, but they testify on his behalf. In this way, when churches receive resources commissioned by Christian publishers, they are equipped and encouraged for formation into the image and likeness of Christ.&nbsp;<\/p>\n\n\n\n<p>Like Paul\u2019s own literary writings, today\u2019s books can function as ministerial tools\u2014means through which God invites his people to take up their crosses and live out Christ\u2019s transformative reign.&nbsp;<\/p>\n\n\n\n<p>May we, then, recover something of that ancient, burning compulsion Augustine felt when he <a href=\"https:\/\/www.gutenberg.org\/files\/3296\/3296-h\/3296-h.htm\">heard<\/a> the simple chant from a few children on the other side of a wall: <em>Tolle, lege<\/em> (\u201cTake up and read\u201d).&nbsp;<\/p>\n\n\n\n<p>Augustine\u2019s journey toward solace and salvation in Christ began with that call and the book he opened. Let ours do the same\u2014and may pastors be the ones who hand the book across the table.<\/p>\n\n\n\n<p>Pastor, I invite you to put good words in your people\u2019s hands. Guide them to read slowly and thoughtfully. Whether it\u2019s a letter from Paul, a line from Augustine, or a paragraph from a missionary\u2019s memoir, books still shape the saints like few other things can.<\/p>\n\n\n\n<p>They don\u2019t disciple in place of the church, but they come alongside her, echoing the voice of the Shepherd, reinforcing the gospel truth that is preached each Lord\u2019s day.<\/p>\n\n\n\n<p>So take up and read. And help your people do the same.<\/p>\n\n\n\n<p class=\"is-style-article-bio\">Michael McEwen is publisher for B&amp;H Academic and pastor of Hickory Grove Baptist Church in Trenton, Tennessee.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paul the missionary. Paul the tentmaker. Paul the evangelist. Paul the apologist. Paul the teacher. Paul the mentor. Paul the church planter. Paul the theologian.&nbsp; But what about Paul the writer?\u00a0 Paul\u2019s 13 New Testament epistles share many similarities in their nature, scope, and function. These theological letters invite and empower the church\u2014God\u2019s new people\u2014to <a class=\"more-link\" href=\"https:\/\/www.christianitytoday.com\/pastors\/content\/what-has-publishing-to-do-with-the-church\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":179,"featured_media":64495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"tax_ctp_authors":[],"tax_ctp_books":[],"tax_ctp_categories":[154],"tax_ctp_field_guide_subcategory":[],"tax_ctp_field_guides":[],"tax_ctp_format":[131],"tax_ctp_multimedia":[],"tax_ctp_point_editor":[429],"tax_publications":[140],"tax_ctp_tags":[3793,4604,4606],"tax_ctp_topics":[],"class_list":["post-64494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tax_publications-ct-pastors","tax_ctp_tags-discipleship","tax_ctp_tags-pastor","tax_ctp_tags-pastors-role"],"acf":{"scripture_references":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Has Publishing to Do with the Church? - CT 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