Sales were stagnant at the insurance company where Daniel P. Amos worked as the chief executive. So, he decided to take a huge risk with a novel ad campaign that poked fun at the company’s name. The TV commercials featured an obnoxious white duck often getting injured and then loudly quaking “Aflaaaac.” The little-known business soon became a household name. Aflac’s stagnant US sales doubled between 1999 and 2003.<\/p>\n\n
Amos told The Wall Street Journal<\/em> that leading a company always involves taking risks. He said, “I like to manage risks [since] everything we do is risk related. [If you avoid risks] you are really not taking a broad enough perspective for a company to succeed.”<\/p>\n\n Amos, now 70, learned to evaluate risks while studying risk management and insurance at the University of Georgia’s business school. Among his risk-taking advice he gave this nugget: Never risk a lot for a little. He added that he lives by that risk principle every day of his life.<\/p>\n\n Many things about following, serving, and leading for Jesus involve risk. We can’t avoid it. But with Jesus we never have to worry about risking a lot for a little. Our risks for him are always worth it.<\/em><\/p>","protected":false},"author":30,"featured_media":0,"template":"","tax_ctp_audience":[],"tax_ctp_authors":[],"tax_ctp_categories":[165],"tax_ctp_format":[171],"tax_ctp_illustration_types":[406,411],"tax_ctp_multimedia":[],"tax_ctp_point_editor":[446],"tax_publications":[140],"tax_ctp_tags":[3390,3533,3712,3793,3933,3934,3939,3998,4192,4351,4355,4419,4840,4849,4869,5102,5294],"tax_ctp_topics":[384,403],"class_list":["post-36451","sermon-illustrations","type-sermon-illustrations","status-publish","hentry","tax_publications-ct-pastors","tax_ctp_tags-advertising","tax_ctp_tags-business","tax_ctp_tags-creativity","tax_ctp_tags-discipleship","tax_ctp_tags-faith","tax_ctp_tags-faith-circumstances","tax_ctp_tags-faith-obstacles-that-test","tax_ctp_tags-following","tax_ctp_tags-humility","tax_ctp_tags-leadership","tax_ctp_tags-leadership-training","tax_ctp_tags-management","tax_ctp_tags-reward","tax_ctp_tags-risk","tax_ctp_tags-sacrifice","tax_ctp_tags-success","tax_ctp_tags-work-career"],"acf":{"scripture_references":[{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null}]},"yoast_head":"\nPossible Preaching Angle:<\/h2>\n\n