{"id":42559,"date":"2013-12-16T00:00:00","date_gmt":"2013-12-16T00:00:00","guid":{"rendered":"https:\/\/www.christianitytoday.com\/pastors\/preaching\/sermon-illustrations\/how-fancy-wine-labels-trick-people\/"},"modified":"2013-12-16T00:00:00","modified_gmt":"2013-12-16T00:00:00","slug":"how-fancy-wine-labels-trick-people","status":"publish","type":"sermon-illustrations","link":"https:\/\/www.christianitytoday.com\/pastors\/preaching\/sermon-illustrations\/how-fancy-wine-labels-trick-people\/","title":{"rendered":"How Fancy Wine Labels Trick People"},"content":{"rendered":"<p>In his new book <em class=\"citation\">99 Bottles of Wine<\/em>, David Schuemann of CF Napa Brand Design, spills the industry&#39;s secrets about how wine labels trick us into grabbing a bottle off the shelf. In a recent interview on NPR, Schuemann admitted, &quot;We always make a wine look about $10 more expensive than it is. So then it appears like an even better value. We add gold foil to the label or a gold stamping. We emboss the label or add a third dimension to give it a rich texture or tactile feel.&quot;<\/p>\n\n<p>No part of the bottle is wasted for these subliminal mind tricks. Even that little piece of metal at the top of the bottle gets jazzed up with a fancy print, a sophisticated stripe or subtle sparkles. &quot;Then people tend to perceive the wine as more expensive because so much care has gone into even the foil,&quot; Schueman adds.<\/p>\n\n<p>And that label can trick your tongue, too. &quot;We&#39;ve done some consumer research in which we poured the same wine for people, but from different bottles,&quot; he says. &quot;The more they like the label, they more they like the wine.&quot; There&#39;s actually some real scientific evidence to back up his ideas. Several years ago researchers found that when people <em>think<\/em> they&#39;re drinking a $90 bottle, pleasure centers in the brain are more active than when they&#39;re sipping on a $5 wine&mdash;even when the two wines are actually identical.<\/p>\n\n<p><em>Possible Preaching Angles: <strong>(1) Temptation; Sin; Satan<\/strong>&mdash;Isn&#39;t this what always happens with temptation? Our sinful flesh or demonic powers slap a label on sin that always makes it look and &quot;taste&quot; better than it actually is.<\/em><\/p>","protected":false},"author":30,"featured_media":0,"template":"","tax_ctp_audience":[],"tax_ctp_authors":[],"tax_ctp_categories":[165],"tax_ctp_format":[171],"tax_ctp_illustration_types":[411],"tax_ctp_multimedia":[],"tax_ctp_point_editor":[],"tax_publications":[140],"tax_ctp_tags":[3380,3463,3745,3764,3996,4883,4904,4913,4982,5134],"tax_ctp_topics":[],"class_list":["post-42559","sermon-illustrations","type-sermon-illustrations","status-publish","hentry","tax_publications-ct-pastors","tax_ctp_tags-addiction","tax_ctp_tags-avoiding-temptation","tax_ctp_tags-deception","tax_ctp_tags-desert","tax_ctp_tags-flesh","tax_ctp_tags-satan","tax_ctp_tags-seduction","tax_ctp_tags-self-deception","tax_ctp_tags-sinful-pleasure","tax_ctp_tags-temptation"],"acf":{"scripture_references":[{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null},{"first_verse":null,"add_second_verse":false,"second_verse":null}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Fancy Wine Labels Trick People - CT Pastors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.christianitytoday.com\/pastors\/preaching\/sermon-illustrations\/how-fancy-wine-labels-trick-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Fancy Wine Labels Trick People - CT Pastors\" \/>\n<meta property=\"og:description\" content=\"In his new book 99 Bottles of Wine, David Schuemann of CF Napa Brand Design, spills the industry&#039;s secrets about how wine labels trick us into grabbing a bottle off the shelf. 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