America is in a party deficit. Only 4.1 percent of Americans attended or hosted a social event on an average weekend or holiday in 2023, a 35 percent decrease since 2004. Last month, Party City, the country’s largest retailer of mylar balloons, goofy disposable plates, and other complements to raging, announced that it would close after years of flagging sales and looming debt.<\/p>\n\n
Six months ago on Reddit, someone asked one of the saddest questions I’ve ever seen on the social platform, which is really saying something: “Did anybody else think there would be more parties?”<\/p>\n\n
“When I was a kid my parents and extended family used to have serious parties on a regular basis,” the post continues. “I remember houses and yards full of people, music all the way up, lots of food and of course free flowing alcohol. Neighbors, family, coworkers, their friends, they all showed up. And likewise, my parents went to their parties. I thought that is what my adult years would be like, but they aren’t.”<\/p>\n\n
A lot of other people seem to feel the same way. Polling from 2023 showed that although 84 percent of Americans enjoy birthday parties, only 59 percent had attended one in the previous year. In a different YouGov poll from 2022, only 28 percent of respondents said they would “probably” or “definitely” throw a party for their next birthday. Everyone wants to attend parties, but no one wants to throw them. We just expect them to appear when we need them, like fire trucks.<\/p>\n\n
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