Leaders Should Consider Twitter

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Though it's been around for three years, Twitter hit the main stage of American culture when Oprah decided to write her first tweet. Though the site was excelling before the Oprah nod, more people are on Twitter today than ever before. So why should you consider signing up?

1. By Signing Up for Twitter, You Can Avoid the Blank Stares. In our modern age, there are some products, people, and Internet sites that everyone seems to know about. For example, most of us have heard of ShamWow and the Snuggie even if we don't own them. It's hard to check out from the grocery story without learning the latest about Brangelina (Brad Pitt & Angelina Jolie) and more recently the sad news of Kate and Jon Gosselin of Jon & Kate Plus 8. There are just some things that everyone knows about, so go ahead and add Twitter to your list. It will take you less than three minutes to open a free account and send your first tweet of 140 characters or fewer. That's right: You only get a sentence or two. Then, when someone asks you if you know about Twitter, you can offer more than a blank stare - you can give them give them a warm smile and an invitation to follow your tweets.

2. Twitter Allows You To Break Down Barriers Between You and Those You Lead. If you're a leader or pastor or business owner, then you've probably felt the pedestal being slipped under your feet when you weren't looking. People to love to build up those they see running an organization, ministry, church, or business. Sometimes in the process of building up, they also create barriers. Twitter is a great way to remind people in your community that you're just like everyone else. Offer a quick tweet of trying to convince your 3-year-old that wearing clothes after a bath is a good idea or going for third-helpings at the buffet is not (after it's too late) can add humor and moments of connection among those you work with and serve.

3. Twitter Is So Young That It Naturally Invites Creativity & Innovation. Twitter is still so new that making companies, churches, and marketers are still trying to wrap their mind around it. Some are using it to tout new ideas, new products, and new discoveries. Some are using it raise money for worthy causes while others are using it to teach valuable life lessons. One church in Dallas, Texas actually taught an entire three-week series on the "Theology of Twitter." You can check out the tweets at www.twitter.com/jallenjr. So have go ahead and have some fun on twitter!

June16, 2009 at 9:01 PM

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