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Personal Branding, Platform, and Pride-Management

Promoting the message of Christ―rather than ourselves.
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4. Am I using my platform to broadcast my voice or promote the kingdom?

In any leadership role, we can influence others by our words. The Bible explicitly warns teachers about the dangers of the tongue (James 3). Knowing my words matter, I frequently check myself to determine if what I am saying promotes the kingdom of God or simply declares my own opinions. The English poet Frances Quarles once noted, “Nothing is more pleasing to God than an open hand, and a closed mouth.” When I realize the platform on which I stand is a gift and responsibility from God, my own opinion seems insignificant compared to the weight of his calling.

Billy Graham once offered these words of wisdom, “I realize that my ministry would someday come to an end. I am only one in a glorious chain of men and women God has raised up through the centuries to build Christ’s church and take the gospel everywhere.” When I think I am fighting on the front lines of faith where the apostle Paul, J. Hudson Taylor, George Mueller, and Elisabeth Elliot fought―and I am fighting alongside some amazing sisters of the faith―it gives me confidence in who I am as a minister of God’s Word. Yet, acknowledging the finite nature of my platform helps me strive to seek first God’s kingdom and to allow everything else to fall into place.

Cortney Whiting is a wife and mother of two children. She has a Masters of Theology degree from Dallas Seminary and over 15 years of ministry experience. You can find out more about Cortney on her blog, Unveiled Graces.

September08, 2017 at 7:00 AM

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