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Opinion | Sexuality

Breast Cancer and the Bible

Does HarperOne's forthcoming 'Pink Ribbon Bible' push the boundaries of niche-marketing?

Gone are the days when personalizing your Bible meant choosing between a leather or patterned Bible cover.

The wide variety of Bibles currently on the market allows for customization based on age, sex, and interest. There are Bibles for teenage girls (with "a unique design that fits her lifestyle") and college students, Bibles for men and Bibles for women, picture-book Bibles (even Manga Bibles), and Bibles for occasions, like the American Patriot's Bible, released by Thomas Nelson this summer to celebrate the Fourth of July.

Now you can also customize the Bible to a particular cause. Last year, HarperOne released The Green Bible, to "help you see that caring for the earth is not only a calling, but a lifestyle"; now Tyndale House has a Hungry Planet Bible (part of a project "raising awareness of the plight of the homeless and hungry") and a Pray for a Cure Bible aimed at breast cancer support, released in 2007. This September, HarperOne will release the Pink Ribbon Bible. One dollar of every purchase will go to the Pink Ribbon Girls, a nonprofit organization providing support, education, and awareness of breast cancer. Although Pink Ribbon Girls is not a Christian nonprofit, founder Tracie Metzger says the Bible was an encouragement in her own battle with breast cancer.

These specialty Bibles allow their owners to identify themselves by a cause they feel passionate about, not just their stage of life or color preference. But are we shaping the Bible to our lifestyle more than molding ...

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