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eHarmony Launches Gay Dating Site

Online dating site eHarmony launched a version of its match-making service for homosexual couples Tuesday in response to a settlement late last year.

The company agreed to launch Compatible Partners after a user had filed a complaint against eHarmony, citing New Jersey's discrimination law. Elizabeth Holmes compares the company's new site with its heterosexual site for The Wall Street Journal.

Compatible Partners mirrors the features of its sister site, beginning with the same extensive relationship-preferences questionnaire for which eHarmony is known. There are just a few minor modifications between the two 34-page documents. For example, an eHarmony question reads, "I greatly appreciate the physical beauty of the opposite sex." The Compatible Partners version reads, "I greatly appreciate physical attractiveness when looking at people." The company changed so little in the surveys that it put a disclosure on the Compatible Partners home page. The notice says the site was developed "on the basis of research involving married heterosexual couples." It adds: "The company has not conducted similar research on same-sex relationships."
… Last month, eHarmony was the sixth-most-visited online personals site, with roughly 2.3 million unique visitors, according to comScore.

It's not a comfortable fit for eHarmony's founder, Neil Clark Warren, David Colker writes for the Los Angeles Times.

"It's what I did for 40 years," said Warren, 74, who is retired but remains on the board. "I never ...
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