The Gospel of Greed
A Response to Asamoah-Gyadu's 'Did Jesus Wear Designer Robes?'
To facilitate a truly global conversation, we ask Christian leaders from around the world to respond to the Global Conversation's lead articles. These points of view do not necessarily represent Christianity Today magazine or the Lausanne Movement. They are designed to stimulate discussion from all points of the compass and from different segments of the Christian community. Please add your perspective by posting a comment so that we can learn and grow together in the unity of the Spirit.
"Is anyone here poor? No; surely not! We are children of the King of all riches! But I am poor, you murmur? Then, in the name of Christ, cast away all sin! Claim the blessing God has in store for you and you will prosper!"
Sunday after Sunday, in megachurches across Latin America, hundreds of thousands of Christians sit—or sway—through similar pep talks. Weekday after weekday, radio, TV, and Internet broadcasts harangue believers with a "name-and-claim" theology. Desiring, attaining, acquiring, receiving, and accumulating are the dispositions fostered. In these churches, one is forced to ask: are believers ever challenged to take up the cross and follow a Lord who gave away all he was and had, who renounced his divine prerogatives in order to serve and to reconcile his creation with its maker and people with each other? Renouncing, simplifying, denying self, giving, sharing—all core marks of the community of the King—appear to have no space in this gospel of greed.
The 'apostles' of prosperityIf in Africa the holy seal of approval to lust, greed, and consumerism is granted by Neo-Pentecostal bishops and archbishops, in Latin America the prophets preachers of prosperity tend to advertise themselves as "apostles," and "prophets." Organized in networks, coalitions, and councils, they name and authorize one another with unction from the Lord and proclaim themselves pioneers of a blessed apostolic reform that will transform our continent. As God's special emissaries, they name and declare prosperity and material wellbeing to individuals, families, and even entire nations.
Power, success, wealth, and health are all wrapped in a tightly secured package that allows no room for questioning, for pain or suffering, for concern about justice, or for awareness of the needs of other people. Self-appointed apostles are accountable to no one in matters theological, financial, or ethical. These "saintly" men—yes, they are all men!—wear, drive, and live in the signs of success according to the rulebook of a consumer society. They so arrogantly witness to God's favor and set the bar for their followers who are supposed to take pride in and vicariously enjoy the trappings of power.
Seeds of blessingLike the African leaders Asamoah-Gyadu describes, and with no regard for context, textual or historic, the apostles of prosperity wield biblical texts in order to legitimize their authority and build the religious scaffolding for the idols of our day. One favorite passage they love to twist is 2 Corinthians 9:6: "Whoever sows sparingly will also reap sparingly, and whoever sows generously will also reap generously."




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