How can a church leader keep their soul rooted in Christ and still keep pace with their ministry? The next issue of Leadership, due in mailboxes in April, will focus on that question. Phil Vischer may seem like an unlikely person to address the darker corners of a pastors' souls, but his new book, Me, Myself, and Bob: A True Story about God, Dreams, and Talking Vegetables(Nelson, 2007), wrestles with questions every church leader should be asking.

In 2000, Phil Vischer was running the largest animation studio between the coasts, had revolutionized Christian family entertainment by selling thirty million Veggie Tales videos, and was named one of the top ten people to watch in worldwide religion. Vischer's vegetable empire, better known as Big Idea Productions, seemed poised to become a Christian Disney.

But by 2003 the dream was over. After a heartbreaking court decision, later overturned on appeal, Big Idea declared bankruptcy and Vischer had to sell the company's assets, including his computer animated characters Bob the Tomato and Larry the Cucumber. We spoke with him recently about his life after Big Idea, and how God has transformed his understanding of ministry.

In the book you talk about growing up in evangelicalism. How did that shape your sense of mission when you started Big Idea?

In college I heard a sermon in chapel about knowing God's will. It was given by a former mathematician. He said that if God's will is not clear we should use the test of spiritual expediency. Which of the two choices in front of me will impact more lives? That one is God's will. My evangelical upbringing said more impact is better. It's better to be Bill Bright than Mother Teresa. Better to impact millions at once than one at a time. God has ...

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