Today over twenty blogs are participating in a book tour for Skye Jethani's The Divine Commodity. The fact that Jethani is a card-carrying Urthling is why we felt the Ur audience should participate in the blog tour as well. Below is an excerpt from Chapter 9 of The Divine Commodity where Jethani addresses the assumption that Christ's enormous mission is best accomplished by equally enormous strategies, and how this mindset is rooted in consumer sensibilities. A longer excerpt from the book is also featured in the spring issue of Leadership.

In the coming days we will be announcing a contest in which 50 Urbanites can win a free copy of Jethani's book. Until then, you can click here for a list of the other 23 blogs participating in The Divine Commodity tour today.

Book Excerpt:

The pattern is predictable. A few thousand young church leaders gather at a warm climate resort for two and a half days to have a "life changing ministry experience." They shuffle into the hotel's main ballroom, bags of complementary goodies in hand, where their internal organs are realigned by the worship band's bass-thumping remix of How Great Thou Art. After which the marquee speaker will fire up the audience with a call to "change the world for Christ," "impact a generation with the Gospel," or "spark a revival in the church." Throughout the stump speech, the presenter will wax eloquent about the fate he or she foresees for the new generation of church leaders in the audience. "Your generation will do what mine could not." "You will be the generation to change the world." Convinced of their manifest destiny, the twenty-somethings will head off to breakout sessions where they will learn the skills to impact the world - usually from other twenty-somethings.

I say the pattern is predictable because I've been to a fair number of ministry conferences and I've led my share of breakout sessions, and like most church leaders I've gotten use to hearing the drumbeat of revolution. I call it the Daisy Cutter Doctrine: "Change the world through massive cultural upheaval and high-impact tactics."

Daisy Cutter is the nickname of the largest non-nuclear bomb in the military's arsenal. In our age of laser guided "smart" bombs, the Daisy Cutter isn't dropped to destroy targets anymore but to intimidate the enemy. When impact is more important than precision, there's nothing better than a 15,000 pound daisy cutter for the mission.

Likewise, the Daisy Cutter Doctrine is an approach to mission that values high-impact and visibility above all else. This explains why most presenters at ministry conferences are leaders of big churches. Their ministry's size is valued, and in some cases envied, by those in attendance who have come to learn how they too can ignite their full potential for maximum missional impact.

The shock and awe approach to mission is extremely appealing to people shaped by consumerism. It taps into our consumer-oriented desire for big impact and feeds the assumption that large equals legit. The psychological appeal is never explicit but always present: by making a huge impact you can convince the world of God's legitimacy as well as your own. That is an enticing promise particularly for younger leaders, many of whom have yet to establish their legitimacy and may have latent feelings of inadequacy.

But there is a less incriminating reason why we are attracted to the Daisy Cutter Doctrine - a big mission seems to logically demand a big strategy. Jesus has given his students an enormous task, "go and make disciples of all nations?." It's a mission that matches the scope of his own cosmic agenda.

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