Jump directly to the content
magcover

Already a subscriber?

Home > Issues > 2010 > Fall > Photoshopped Diversity?
Article Preview. Log in or subscribe now.

Communications expert Brad Abare says always mix up gender, generation, and ethnicity:

"Regardless of whether or not the church has an ounce of diversity in it, it's important to make sure church promotional photos have at least one black, Asian, white and Hispanic person, plus a child, teen, parent, and senior. … A family dog is also a plus …

"I realize this filter doesn't work perfectly in all contexts. Some parts of the country (and world) are more homogenous than others. Some cities are known for their lack of diversity.

"This filter is not meant to result in the perfect photo, but hopefully, if diversity is embedded into the fabric of our decisions, it will naturally be reflected in the outflow of our communication."

Not everyone agrees:

Ricky P: We launched a church five years ago in a town that is 97% white. When designing our mail-out card, we dealt with this issue: If we place all those people on our card and you show up at the church to a 97% white church, then that is false advertising. If we put an accurate view of our community and church on the card, then we look racist.

So we went a different direction.

We used pictures of community landmarks in a collage to show that we were not a parachute launch bankrolled from some corporate conglomerate, but a launch of homegrown people who love this community.

Becky: Another idea I've seen included pictures of people's feet (wearing shoes). The shoes themselves show a different kind of diversity: work-boots, polished dress shoes, dirty sneakers, kids with bright colored shoes, etc. Nothing implied about skin-color whatsoever, yet these photos convey an inclusive feeling.

Tendai: I welcome the usage of photos of various people groups, for this to me is a correct representation of what God's kingdom is all about.

log in

To view the rest of this article, you must be a subscriber to LeadershipJournal.net. Activate your online account for complete access.

From Issue:Ambitions, Fall 2010 | Posted: December 20, 2010

Also in this Issue: Fall 2010

Ministry Crucified, ResurrectedSubscriber Access Only

Two books on the death and new life of our ministry.

Pastoral Narcissism

The shadow side of ambition

Love the Ones You're WithSubscriber Access Only

Fantasizing about the congregation you wish you had isn't ambition, but sin.

The Ambition EngineSubscriber Access Only

Our hopes and dreams fuel our ministry.

Subscribe to read more

Subscribe Today!

  • Monthly issues on web and iPad
  • Web exclusives and archives on Leadership Journal.net
  • Quarterly print issues

Print subscriber? Activate your online account for complete access.

Join the Conversation

Average User Rating: Not rated

No comments

Use your Leadership Journal login to easily comment and rate this article.
Not part of the community? Subscribe, or on public pages, register for a free account.
Reader's Pick
What I Learned in the Fire

What I Learned in the Fire

When pastoring a church plant became a living hell, I thought I was done with ministry.
Sister Sites
Redeeming Your FailuresBuilding Church Leaders

Redeeming Your Failures