For today's entry in the Friday Five interview series, we catch up with Marian Liautaud.
Marian Liautaud is editor for Today's Christian Woman and Church Law and Tax. She regularly contributes to both as well. She is the author of War on Women. You can follow her on Twitter @marianliautaud.
Today we chat with Marian about Today's Christian Woman, sex-selective abortions, and marathons.
At the beginning of this year, CT chose to relaunch Today's Christian Woman. This was a pretty successful magazine before it was cancelled in 2009. What was behind this decision?
Today's Christian Woman is a name readers have long trusted. However, Christianity Today sensed a shift in reader needs, so they retired the TCW brand and relaunched a new media initiative called Kyria (pron. Kee-ree-uh). People had trouble saying the name, much less knowing what it meant ("chosen lady" as referred to in 2 John). Kyria focused on spiritual formation. Though the brand didn't gain traction with readers, it helped transition CT's women's publishing from print-first to digital, plus print. And it helped identify that there was a groundswell among readers to bring back TCW. So the new TCW was launched in 2012, and it has evolved and morphed throughout the past year. We boldly proclaimed a new day for Today's Christian Woman when we launched our new digital weeklies in which we focus on a single theme each week and offer five different takes on that theme. We feature a great mix of multi-generational, multi-ethnic voices to represent different ages, stages, and life experiences of our broad cross-section of readers. Content is pushed out to subscribers via TodaysChristianWoman.com, iPad, mobile, and soon Kindle. Wherever women are, that's where we'll be too, bringing them the best Christian content that addresses the unique interest and challenges for today's Christian woman. We're also continually adding to our contributor rolls with authors who bring a strong network of followers and are helping grow our community of readers. For instance, this year we added Dr. Juli Slattery (founder of Authentic Intimacy) as our regular contributor on sexuality, intimacy, and marriage, and Sherry Surratt, new CEO of MOPS, who speaks fluently on the topic of mentoring and women in ministry.
What advice do you have for emerging female Christian writers?
Christian writers can be so polite and nice to the point where they fail to confront the reality of messy, real life. We're challenging our writers to confront the grit of real life from a godly perspective and in a way that provides practical help for women who are enduring all kinds of challenges. Women Christian writers need to be willing to speak honestly about the questions and struggles they have if we're going to build each other up and encourage one another.
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