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Felt-Needs and Messianic Marketing

A fresh look at Jesus' miracles may change the way we do outreach.

Conventional ministry wisdom goes something like this: When launching a new church, first analyze the felt-needs within the target area or population. Then construct ministries to address those felt-needs. Felt-needs based ministries will draw people to your church, and simultaneously positively predispose seekers to the gospel message. In this scenario, caring for peoples' felt-needs plays a supporting role in the mission.

What if this conventional wisdom is wrong?

The idea outlined above is what I was taught in seminary, it's what I read frequently in ministry books, and it's what I see practiced virtually everywhere I go. But I increasingly suspect that the theological foundation for felt-needs based ministry may be sand rather than stone.

The biblical rationale comes primarily from the gospels. Jesus, it is thought, performed miracles in order to confirm the content of his preaching. His "acts of power" (the word "miracle" is rarely used in the Greek-language gospels) function as validation ...

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