News

33% of Protestant Churchgoers Don’t Know Billy Graham’s Ministry

For the rest, here’s how they’ve interacted with the legendary 99-year-old evangelist.

Christianity Today November 9, 2017
Billy Graham Evangelistic Association

In the fall of 1949, a little-known Baptist preacher launched a series of revival meetings at a “canvas cathedral” at the corner of Washington Boulevard and Hill Street in Los Angeles.

The meetings were supposed to last three weeks. Instead, they continued for eight weeks, drawing more than 300,000 people and making Billy Graham a household name.

Nearly 70 years later, the 99-year-old evangelist remains one of the best-known preachers in America, according to a survey from Nashville-based LifeWay Research.

Half of Protestant churchgoers in America (48%) have seen one of his sermons on television, while 1 in 10 (11%) attended one of his revivals, known as crusades.

If you go to a Protestant church, chances are you know of Billy Graham, said Scott McConnell, executive director of LifeWay Research. “We’d be hard-pressed to find another American Christian leader who has that kind of name recognition.”

The survey of 1,000 churchgoers—those who attend a Protestant or nondenominational church at least once a month—found Graham has had widespread influence.

Two-thirds of those surveyed have had contact with his ministry, including:

  • 48% have watched a Billy Graham sermon on television
  • 18% have listened to one of his sermons on the radio
  • 15% have read one of his books
  • 14% have read a Billy Graham newspaper column
  • 11% have attended a Billy Graham crusade
  • 8% have watched a Billy Graham sermon online

Among churchgoers with evangelical beliefs:

  • 54% have watched a Billy Graham sermon on television
  • 23% have listened to one of his sermons on the radio
  • 19% have read one of his books
  • 18% have read a Billy Graham newspaper column
  • 14% have attended a Billy Graham crusade
  • 10% have watched a Billy Graham sermon online

A third of churchgoers have not interacted with Graham’s ministry in person, in print, or through television, radio, or the internet. This includes:

  • 51% of churchgoers ages 18 to 34
  • 30% of weekly worshipers
  • 37% of those attending a church of less than 50
  • 22% of those attending a church of 500 to 999
  • 38% of those attending a church of 1,000
  • 41% of those in the Midwest
  • 31% of those in the South
  • 27% of those in the West

Among churchgoers with evangelical beliefs, 1 in 4 has never interacted with Graham’s ministry (27%). Meanwhile, among churchgoers who don’t hold evangelical beliefs, only 2 in 5 have never interacted with his ministry (41%).

Meanwhile, only 4 percent of churchgoers say they “have no idea who Billy Graham is.”

Churchgoers who are ages 18 to 34 are most likely not to know who Graham is (16%). Only 1 percent of those 35 and older don’t know who he is.

Older churchgoers have had the most interaction with Graham’s ministry: 74 percent of Protestant churchgoers 65 and older have seen one of his sermons on television, as have 57 percent of those ages 50 to 64.

Nineteen percent of Protestant churchgoers 65 and older—and 14 percent of those 50 to 64—say they’ve been to a Graham crusade.

Baptist (14%) and nondenominational churchgoers (12%) are most likely to have gone to a Graham crusade. Lutherans (3%) are least likely.

“For several generations of Americans, Billy Graham had a powerful effect on their Christian faith,” said McConnell.

Bob Smietana (@BobSmietana) is senior writer for Facts & Trends.

Our Latest

High Time for an Honest Conversation about THC

Legal cannabis may be here to stay, but the Christian conversation is just getting started.

The National Guard Debate Needs a Dose of Honesty

Criticizing federal overreach while remaining silent about local failures does not serve the cause of justice.

News

Saudi Arabian Prison Frees Kenyan After ‘Blood Money’ Payout

A Christian mother relied on the Muslim practice of “diyat” to bring her son home alive.

Why Fans Trust Forrest Frank

The enormously popular Christian artist says he experienced miraculous healing. His parasocial friends say “amen.”

How a Missionary Family in Lebanon Produced an American Hero

Bill Eddy’s Arabic acumen served US interests and forged Middle East ties.

Eight Divine Names in One Glorious Passage

Hebrew terms for God appear across the Old Testament. The prophet Isaiah brings them all together.

The Bulletin

Venezuelan Boat Attack, Payday Loans, and USAID Fire Sale

The Bulletin discusses the attack on an alleged Venezuelan drug boat, predatory lending, and the destruction of items from cancelled USAID projects.

Why an Early American Missionary Family Was Beloved in Lebanon

Over five decades of multigenerational ministry, the Eddys pioneered health and educational outreach.

Apple PodcastsDown ArrowDown ArrowDown Arrowarrow_left_altLeft ArrowLeft ArrowRight ArrowRight ArrowRight Arrowarrow_up_altUp ArrowUp ArrowAvailable at Amazoncaret-downCloseCloseEmailEmailExpandExpandExternalExternalFacebookfacebook-squareGiftGiftGooglegoogleGoogle KeephamburgerInstagraminstagram-squareLinkLinklinkedin-squareListenListenListenChristianity TodayCT Creative Studio Logologo_orgMegaphoneMenuMenupausePinterestPlayPlayPocketPodcastRSSRSSSaveSaveSaveSearchSearchsearchSpotifyStitcherTelegramTable of ContentsTable of Contentstwitter-squareWhatsAppXYouTubeYouTube