With the first public announcement that a biweekly journal of evangelical conviction was in prospect, Christianity Today attracted the spontaneous interest of thousands of ministers and lay leaders. That initial response gained swift momentum as assurances multiplied that a wide welcome would await such an evangelical medium.
Behind this initial issue stands a year of prayer, of decision, of planning. The fortnightly correlation of the Christian lifeline and the editorial deadline now takes the form of necessity as well as of opportunity and responsibility.
In design and typography, Christianity Today combines the classic heritage of the past with the best of the modern. The cover achieves this effect with its combination of the classic Dutch and Weiss initials. The feature articles, contemporary in interest, are set and captioned in modern type faces. For article headings, Deepdene will predominate, with the body of the article set in Fairfield, an easily legible book face not uncommon in religious magazines. In its choice of type faces Christianity Today had the counsel of Paul Smith, a leading West Coast type designer.
Christianity Today is printed on 40-pound eggshell paper. The first issue alone required 37,000 pounds-enough to reach, page by page, almost across the state of Texas, or from Cairo to Jerusalem to Damascus to Beirut.
Christianity Today enjoys excellent printing arrangements. Type is set in Washington, D.C., by the McArdle Printing Company. “Mats” cast from the type are rushed to Dayton, Ohio, where the McCall Corporation, publisher of national magazines, completes the actual printing and mailing.
Even before the last copy of Christianity Today is off the press, the addressing and mailing of copies ...1
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