Sixty million trading stamps are being collected to build a community church in California. If the sixty families in the church succeed in gathering a million stamps each, the cash value will pay for a church building with an educational unit.

Here at last is a practical, painless, American way to support the church every community should have without spending a cent. Stamp-collecting is part of our way of life. When King George overpriced stamps to the colonies in the infamous Stamp Act, the result was the American Revolution. A Federal Government was formed to facilitate the publication of commemorative stamps.

Trade languished in the new country until trading stamps were devised. These ushered in people’s capitalism. Now every shopper gets an immediate return on every dime she spends. There is no waiting, no coupon-clipping, and no speculation. Only the thrill of pasting free stamps in a free book.

Trading stamps are sheer luxury. You get them as a gift, and a slick gift catalogue shows you what they will buy. The stamps have the irresistible appeal of fringe benefits.

Here is the genius of building churches with stamps. Religion in America is also a fringe benefit, falling far below tobacco or alcoholic beverages in annual cost. Before the religious use of trading stamps can sweep the nation, however, further planning is necessary. We can scarcely expect Mrs. Suburbia to go through an illustrated catalogue of gift premiums and still put her stamp books on the collection plate.

We need a religious stamp plan; Eutychus Associates are working on the proposal. SV (Spiritual Values) Stamps could be worth much more than the secular variety. Since they could be cashed only by ecclesiastical agencies, stores might claim ...

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