Dear Slogan-Lovers:

One of the most sophisticated weapons in our present world war of words is the ubiquitous slogan-button. It comes from the same arsenal of conventional verbal armaments as the bumper sticker, campaign banner, and mimeographed leaflet. But in the service of causes boosted by young radicals, the button is a panic. Consider how the “rads” are using their little lapel-hangers to promote sexual freedom and peace and to express their attitudes toward life.

Champions of the cause of free sex have given birth to these button-slogans: Revive Fertility Rites,” “Candy Is Dandy But Sex Won’t Rot Your Teeth,” Save Water, Shower with a Friend,” and “Chaste Makes Waste.” They also issue warnings: “Apple Pie Makes You Sterile,” “Pornographic Material Can Make You Pregnant,” and “Love Thy Neighbor But Don’t Get Caught.” There are others on this topic, but your blushing penman will let you read those for yourself on somebody’s lapel.

In the cause of unilateral peace the mods have come up with “We Shall Over-kill,” “Support Peace—Or I’ll Kill You,” and “Escalate Minds Not War.” They show little love for the present administration: “Lyndon Johnson Will Go DOWN in History” and “Dean Rusk Uses Polyunsaturated Napalm.”

When it comes to expressing their views on life, they say by button: “I Want to Be What I Was When I Wanted To Be What I Now Am,” or “Neuroses Are Red, Melancholy Is Blue, I’m Schizophrenic, What Are You?,” or “End Poverty, Give Me $10.” They further advise: “Reality Is Good Sometimes for Kicks But Don’t Let It Get You Down,” and “Even Paranoids Have Real Enemies.”

If we evangelicals were to hop on the button-wagon, we might sport such slogans as “Why Be a COCU-nut?”, “Malcolm Boyd Is a Thespian,” “The Christian Century ...

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