Market Gobbles Up Veggie Tales

Bob the Tomato and Larry the Cucumber, the computer-animated stars of the Veggie Tales children's video series, have sold 3 million units with titles such as Josh and the Big Wall and Rack, Shack, & Benny since their 1993 debute.

Bob and Larry have also spawned a merchandising explosion. Their colorful images now appear on hats, neckties, games, puzzles, and stationery.

Two "Veggie Tales" episodes are now selling in general merchandise outlets such as Wal-Mart, Kmart, and Target and have become two of the nation's ten bestselling children's videos. In May, Where's God When I'm S-s-scared? climbed ahead of all other children's videos except Sesame Street's Elmopalooza.

Subscriber access only You have reached the end of this Article Preview

To continue reading, subscribe now. Subscribers have full digital access.

From Issue:
Subscribe to CT and get one year free.
Read These Next
Christianity Today
Market Gobbles Up Veggie Tales
hide this
July 13 July 13

Member-Only Access

This article is from the July 13, 1998 print issue. Subscribe to continue reading.