The U2 singer re-launches his national AIDS education campaign and champions President Bush's efforts.
When a cavalcade of celebrities that included U2's dynamic front man Bono, actress Ashley Judd, and comic Chris Tucker toured the Midwest late 2002 to raise awareness for what Bono described as the "AIDS emergency" on The Heart of America Tour, the country was understandably skeptical of their intentions. Like any compassionate group, stars have their causes and hate to see fellow human beings suffer. Nevertheless, such campaigning for the DATA (Debt, AIDS, Trade in Africa) organization certainly didn't hurt positive publicity that just so happened to coincide with a U2 greatest hits double disc and new films featuring his respective cohorts.
Now seven months after their original quest to educate schools, churches, and community members of this ongoing crisis, Bono's mission has proven to be more than just an opportunity to pack press kits with pleasantry—it's an ongoing quest to make sure their original promise of ending the African crisis is delivered and fully funded. "It feels very much like a Civil Rights movement for our generation because in the end it's about equality and we mustn't forget that," shared Bono over the phone to a select group of journalists from his Dublin home. "A human life has value to God wherever it lives and we're not being let off the hook with geographical location being an excuse for somebody's life to be wasted. There's an excitement being part of that movement."
The latest stretch of that movement is being referred to as "Keeping America's Promise," which is a national public education campaign that Bono and DATA has just implemented to coincide with President Bush's trip to Africa from ...1