Throw out the idea of "cults." In this collection of essays, the editors and contributors invite you to consider how to share Christianity with "unreached people groups."

After starting with some historical and biblical evangelistic overviews, the contributors look at how to communicate the gospel with those in the New Spirituality, Wicca, the Latter-day Saints, and other movements. The essays focus on building relationships and opening lines of communication and trust, an approach both "incarnational and missiological."

"Without the benefits of incarnational ministry, we are often perceived as egotistical and arrogant," contributor Mikel Neumann writes. "When our approach is only apologetic and not incarnational, resentment and resistance will often be the consequence."

The essays are uneven in style, ranging from easily read to densely academic, but the motives in each of these essays are compassionate, and most of the ideas for sharing faith are concrete.

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