Shock and disgust. Those words best describe the public's reaction to PETA's most recent campaign. In a decision that can only be described as true to form, the 31-year-old Virginia nonprofit has once again chosen a campaign method that overshadows its own cause.

Continuing its by-any-means-necessary approach to animal advocacy, People for the Ethical Treatment of Animals announced the launch of its own porn site. Peta.xxx will include pornographic material mixed with graphic images of animal abuse. Spokeswoman Lindsay Rajt justified the tactic explaining, "The racy things we do are sometimes the most effective way that we can reach particular individuals."

Perhaps my favorite response to the misguided idea came from a Feministe writer who sarcastically speculated, "Definitely sounds like an effective way to get people to go vegan—associate animal cruelty with sexual arousal. I see absolutely no potential downsides."

Jokes aside, PETA's new campaign marks an escalating pattern of misogyny. Most of us are familiar with PETA's "I'd rather go naked than wear fur" campaign, in which celebrities pose nude. PETA has also employed numerous body-shaming tactics that included a billboard picturing a fat woman with the caption "Save the Whale, Lose the Blubber. Go Vegetarian." In another ad that numerous airports banned from the walls of their security lines, a woman's body was pictured through the lens of a body scan with the following words printed across her lingerie: "Be proud of your body scan: Go Vegan." It should also be noted that neither ad pictured the woman's face.

Animal rights and women's rights are by no means mutually exclusive, which is one of the most unfortunate things about PETA's strategy. We do not have to choose ...

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