A Well-Designed Journal Can Change Your Life

Mica May hopes her products make us more joyful, more inspired, and more grateful.

“She looked me in the eyes, pointed at me, and said, ‘These notebooks need to be waiting for me in my office tomorrow morning.’”

Mica May, founder and CEO of May Designs, took in what she just heard. The stern instructions came to her from Tory Johnson, a regular contributor on ABC’s Good Morning America. She needed samples of May’s notebooks for a feature she was hosting on gift ideas.

At the time, May was a staff-of-one, a scrappy entrepreneur working from her home. Thrilled about this opportunity for increased publicity, she shipped off a few of her classic notebook designs.

But then the show aired.

When millions of viewers saw the May Designs notebooks on that Tuesday morning four years ago, her business exploded. In less than ten hours, more than 33,000 new customers ordered May Designs notebooks.

“I thought I was going to die,” May reflected about that crazy day. “I had no idea how I was going to do it. But I knew the customers were counting on me. I had their money and their trust, and I knew I could not let them down.”

May started recruiting staff, kept rolling out new products, and continued to answer phone calls. Over the next few years, May Designs showed up on The Today Show and inElle, People, Glamour, and“Oprah’s Favorite Things” in O Magazine.

Today, her growing company employs 11 people at their sleek headquarters in downtown Austin, Texas. Last year May Designs grossed $4 million and today is on the brink of expanding their product line from notebooks and stationery into fashion and homewares.

“I feel called by God to be an entrepreneur,” May said.

Waging War (on Ugly Stuff)

For May, the idea of creating just another lifestyle ...

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