Daniel Strange has spent years helping Christians connect their faith to an increasingly secularized culture, first from his teaching post at London’s Oak Hill College and currently as director of Crosslands Forum, a new center for cultural engagement and missions. In his latest book, Making Faith Magnetic: Five Hidden Themes Our Culture Can’t Stop Talking About … And How to Connect Them to Christ, Strange discusses five “itches” everyone is looking to scratch—five needs we all share and that only Christ can fulfill. Evangelist Glen Scrivener spoke with Strange about how this framework can aid our outreach to nonbelievers.

When we think of evangelism, we usually think of people who need to begin a relationship with God. In your book, though, you say everyone is in a relationship with God already. What do you mean?

Often in evangelism, we worry, “How can I make any kind of connection?” We need to realize what the Bible says about people. All people are in a covenantal relationship with God. It’s not always a good one, but they are in a relationship with the God who created them.

I’m not naive. I recognize there are levels of hardness of heart. I don’t deny that at all. And that hardness can be culturally specific and bring with it certain challenges depending on the culture. But we need to remember there are universal truths the Bible declares about human beings. For instance, the Bible says they are “without excuse” regarding their capacity to know God (Rom. 1:20). It says this because they—humanity—are all in a relationship with him. I mean they know him, and yet they don’t know him—it’s a paradox. But it’s also ...

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