The Updated Bible: Moses v. Steve Jobs

How the publishing industry is keeping up with the 21st century as technology changes how we study the Bible.

2011 marks the 400th anniversary of the King James Version, a classic Bible that still outsells many of the most contemporary translations.

Recent technological advances are changing how businesses publish the Bible, how people consume the Bible, and how we share the Bible, says John Sawyer, former vice president of Bible marketing at Zondervan and current brand and marketing strategist for Somersault.

Sawyer told attendees of Religion Newswriters Association's conference yesterday that people are reading the Bible without historical context and reading the Bible in isolation as a result of many technological advances.

"Scripture has been packaged for a sound bite culture," Sawyer said. "Readers have lost the narrative arc of the Bible." Technology is also changing how we share the Bible through tagging, Wiki, widgets, webinars, and other recent shifts on the Web.

Of course, one of the ways the Bible is transmitted is through Twitter's 140 characters. The top tweeted authors include RevRunWisdom, ...

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