Less than six months after LifeWay Christian Resources announced it was closing all 170 stores, the company has come up with a plan to put its products in more brick-and-mortar outlets than ever before.
LifeWay has launched an “authorized dealer program” that allows independent Christian retailers to sell its popular Bible studies.
LifeWay-brand Bible studies by Beth Moore, David Platt, Priscilla Shirer, and others were previously available only in LifeWay outlets. They will now be sold in special, branded sections of more than 290 stores.
The publishing arm of the Southern Baptist Convention expects to have 350 authorized dealers by October, with 15 to 20 new stores signing up for the program every week.
David Humphrey, director of trade sales, said the authorized dealer program puts LifeWay in all the markets where it previously operated stores, as well as 90 new ones.
“The way the Lord has provided for us, it’s like he’s given us increased favor,” Humphrey ...
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