Jump directly to the Content

To Illustrate…

VISION

When Apple Computer fell on difficult days a while back, Apple's young chairman, Steven Jobs, traveled from the Silicon Valley to New York City. His purpose was to convince Pepsico's John Sculley to move west and run his struggling company.

As the two men overlooked the Manhattan skyline from Sculley's penthouse office, the Pepsi executive started to decline Jobs's offer.

"Financially," Sculley said, "you'd have to give me a million-dollar salary, a million-dollar bonus, and a million-dollar severance."

Flabbergasted, Jobs gulped and agreed-if Sculley would move to California. But Sculley would commit only to being a consultant from New York. At that, Jobs issued a challenge to Sculley: "Do you want to spend the rest of your life selling sugared water, or do you want to change the world?"

In his autobiography Odyssey, Sculley admits Jobs's challenge "knocked the wind out of me." He said he'd become so caught up with his future at Pepsi, his pension, and whether his family could adapt ...

May/June
Support Our Work

Subscribe to CT for less than $4.25/month

Homepage Subscription Panel

Read These Next

Related
Thinking Outside the Box
Thinking Outside the Box
This past weekend I filled in for a small group leader who was out of town. It was salvation weekend, so that meant I had a pretty good grasp of the subject to be covered.
From the Magazine
The Secret Sin of ‘Mommy Juice’
The Secret Sin of ‘Mommy Juice’
Alcoholism among women is rising. Can the church help?
Editor's Pick
What Christians Miss When They Dismiss Imagination
What Christians Miss When They Dismiss Imagination
Understanding God and our world needs more than bare reason and experience.
close