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Marketing Narnia 2: Is That a Mouse in Your Pulpit?

Just when I thought commercialism in the church couldn't get any worse I read this from the Philadelphia Inquirer:

Attention, pastors: You have just four weeks remaining to work a lion, a witch or a wardrobe into your next sermon. Walt Disney Pictures is so eager for churches to turn out audiences for The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, which opens Friday, that it's offering a free trip to London - and $1,000 cash - to the winner of its big promotional sermon contest.

It seems Disney isn't content with having Narnia merchandise, posters, and books in the church–the Mouse wants a view from the pulpit too.

The article quoted above by David O'Reilly cites the financial success of Mel Gibson's The Passion of the Christ as key to Disney's decision to market its film adaptation of C.S. Lewis' book directly to churches. One can hardly fault Disney for making a savvy business decision–Gibson's movie raked in over $600 million worldwide.

Far more disturbing is the lack of ...

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