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The Passion Reloaded: is the silver screen really an outreach silver bullet?

Two years ago, Mel Gibson's film, The Passion of the Christ, was marketed heavily to church leaders as "perhaps the best outreach opportunity in 2,000 years." Gibson stunned Hollywood naysayers by pocketing over $600 million as The Passion became the eighth highest grossing film of all time. By targeting churches The Passion may have uncovered the greatest marketing opportunity in 2000 years. But what about the film's spiritual impact - did The Passion deliver?

According to George Barna, it did not. Barna conducted an extensive survey of those who saw the film and concluded:

"Among the most startling outcomes?is the apparent absence of a direct evangelistic impact by the movie?. Less than one-tenth of one percent of those who saw the film stated that they made a profession of faith or accepted Jesus Christ as their savior in reaction to the film's content."

Either The Passion wasn't the greatest outreach opportunity in 2000 years, or churches simply squandered the opportunity it presented. ...

May/June
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