Jump directly to the Content

Product Placement in the Pews

Secular companies want to market their products through your church. Will you let them?

A reoccurring issue on Out of Ur has been the effort of secular corporations to market to and through the church. But Leadership hasn't been the only one to notice the trend. The Wharton School of Business recently published an article outlining why companies are adding churches to their marketing strategies. Wharton's online journal, Knowledge@Wharton, was kind enough to allow us to repost the article for church leaders to discuss.

Church pastors last year had a chance to win a free trip to London and $1,000 cash - if they mentioned Disney's film "The Chronicles of Narnia" in their sermons. Chrysler, hoping to target affluent African Americans with its new luxury SUV, is currently sponsoring a Patti LaBelle gospel music tour through African-American megachurches nationwide.

Advertising has begun to seep into churches, and the phenomenon shows no signs of slowing down, say academic, religious and marketing experts. Among the wave of early adopters: the Republican Party, which successfully ...

March
Support Our Work

Subscribe to CT for less than $4.25/month

Homepage Subscription Panel

Read These Next

Related
Who Speaks for Evangelicals?
Who Speaks for Evangelicals?
Do Christians even need a unified voice?
From the Magazine
I Hated ‘Church People.’ But I Knew I Needed Them.
I Hated ‘Church People.’ But I Knew I Needed Them.
As I attended my second funeral in three weeks, two Christians showed me a kindness I couldn't explain.
Editor's Pick
What Christians Miss When They Dismiss Imagination
What Christians Miss When They Dismiss Imagination
Understanding God and our world needs more than bare reason and experience.
close