Jump directly to the Content

Product Placement in the Pews

Secular companies want to market their products through your church. Will you let them?

A reoccurring issue on Out of Ur has been the effort of secular corporations to market to and through the church. But Leadership hasn't been the only one to notice the trend. The Wharton School of Business recently published an article outlining why companies are adding churches to their marketing strategies. Wharton's online journal, Knowledge@Wharton, was kind enough to allow us to repost the article for church leaders to discuss.

Church pastors last year had a chance to win a free trip to London and $1,000 cash - if they mentioned Disney's film "The Chronicles of Narnia" in their sermons. Chrysler, hoping to target affluent African Americans with its new luxury SUV, is currently sponsoring a Patti LaBelle gospel music tour through African-American megachurches nationwide.

Advertising has begun to seep into churches, and the phenomenon shows no signs of slowing down, say academic, religious and marketing experts. Among the wave of early adopters: the Republican Party, which successfully ...

Subscriber access only You have reached the end of this Article Preview

To continue reading, subscribe to Christianity Today magazine. Subscribers have full digital access to CT Pastors articles.

Homepage Subscription Panel

Read These Next

From the Magazine
Martha: Busy Hostess or Dragon Slayer?
Martha: Busy Hostess or Dragon Slayer?
The Gospel of John and medieval legend show Mary’s sister to value theology and hospitality.
Editor's Pick
Hard-Copy Bibles Aren’t Just Nostalgic
Hard-Copy Bibles Aren’t Just Nostalgic
As a seminary professor, I’m requiring the physical book in class. Church should do the same.
close