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Pimping Jesus: consumerism and the red-light gospel

Jesus' image can now be found on every imaginable commodity from t-shirts to poker chips. But has our material culture made Jesus' invitation to "new life" itself into a consumable product? Jonathan Yarboro, a church planter from Boone, North Carolina, explores the influence of consumerism on our understanding of the gospel and conversion.

I was standing before 200 people at church when I said it: "Salvation is not a walk down the aisle, a prayer, and wham bam, thank you ma'am, you're done." Jaws dropped; some faces turned white; some turned red. I was clueless, so I just kept teaching. It turns out that the phrase, "wham bam, thank you ma'am," meant something different to me than it did to the rest of the world. Afterward some of my listeners enlightened me. I was embarrassed. I didn't intend to equate one's conversion experience to some sort of sexual encounter in the red light district.

Over the last few years, I have pondered the statement, and despite the fact that I originally meant ...

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