Article

‘Just Unfollow Me!’

The gospel demands we engage the world, even when we feel vulnerable.

"If you don't like what I've said, just unfollow me." I see this retort pop up in my Twitter feed and Facebook account at least once a week, and often from Christian friends. Usually they're responding to someone who disagrees with a statement they made on Facebook. It seems to be used as a conversation-ending trump card: "I'm right, you're wrong, and I'm not going to waste my time with your ignorance." I've even seen this statement in friends' profiles. It's embedded in their online identities—before anyone has said a word. The sign marking the boundaries of their digital persona reads, "Disagree with me? Then stay away!"

Maybe they feel provoked. Maybe they feel backed into a corner. Maybe they want to identify themselves as "a person of truth." But, to me, these are indicators that darker things are bubbling beneath the surface.

Long Live the Kings

Most of us share only the best parts of life on social media. We're kings and queens of cyberspace. We have photo-shopped avatars, and unlimited information at our fingertips. We "like" the trendiest music, the hottest TV shows. We populate our virtual utopias with hundreds (or thousands) of "followers" who think and act like us. We toss them the occasional witty blurb or clever quote and watch the "likes" and "retweets" and comments (currency in this digital empire) flow in. With one click, dissenters are ousted. It's so much easier to raise the drawbridge when we don't have to see someone's face.

Our online presence can expose, and exacerbate, our sinful tendencies. "Unfollow me" is another form of "go to hell" ("away from my presence!"). Defensiveness, avoidance, provocation, and the other justifications for this statement stir up something darker and more personal. Could it be that certain comments ignite a control idol you thought was buried?

The "unfollow me" mentality reveals we do not trust a key truth of the gospel: God has placed us in the world for a reason. "Unfollow me" is just a white flag saying we're tired of engaging a complicated world—I'd rather abandon you than influence a life. But it also stunts our own growth. God uses those who disagree with us, those who know things that we don't, to teach us and help us grow.

God's approval of us in our weakness and imperfection through Jesus' death and resurrection is better than our self-generated perfect world. Our digital kingdoms promote stagnation; the gospel ignites transformation—in us and in others.

A Better Way

Earlier this year, several inflamed tweets and blog posts appeared about Douglas Wilson's new book, Black and Tan. Rather than skirting the issue and feeding gossip, Wilson invited some strong dissident voices to visit him "on [Wilson's] dime, in order to have that conversation. We can have it in public or private, and it will be a conversation, not a brawl." Pastor Thabiti Anyabwile took him up on his offer by beginning a conversation through well-thought, long-form blog posts. Even while disagreeing, both men displayed respect and Christian charity to each other.

A similar exchange between Wilson and renowned atheist journalist Christopher Hitchens culminated in the 2009 film, Collision. The two men met several times, taking their online disagreements into in-person conversations, and the result is an absorbing documentary. The director wrote of the debaters' strong friendship: "These guys ended up at the bar laughing, joking, drinking. They agreed on so many things—except on the existence of God."

These examples show ways to engage others in a respectable, honoring, public way, rather than severing the relationship. Wilson didn't cross his arms and refuse to engage detractors. Neither did he back down on his positions. And the public benefited from watching these conversations happen.

Social (Media) Gospel

Maybe we'll never make a movie about our conflicts. But whomever we engage, in person or online, Jesus' command is the same: "love one another." His revolutionary charge remains constant: "love your enemies, do good to those who hate you, … and pray for those who persecute you." The temptation is to take an "unfollow me" approach to ministry, from the pulpit or on Twitter, and ignore these commands.

There's a time and a place to end a discussion, online or in person: if it's leading nowhere and damaging a relationship, if the venue isn't appropriate for the conversation, or if you feel prolonged engagement is not glorifying God. But this is different from an "unfollow me" attitude based in pride, comfort, or self-gratification.

Disagree with what I've said? That's fine. Let's thoughtfully discuss it by email. Or better yet, let's talk in person. But whatever you do, don't unfollow me. And I won't unfollow you.

—Ben Connelly is co-pastor of The City Church in Fort Worth, Texas.

Copyright © 2013 by the author or Christianity Today/Leadership Journal. Click here for reprint information on Leadership Journal.

Posted July 17, 2013

Also in this issue

The Leadership Journal archives contain over 35 years of issues. These archives contain a trove of pastoral wisdom, leadership skills, and encouragement for your calling.

Churches Embrace Social Media

Leading Online

Seven ways to use social media in ministry.

If I Had a Scanner

How would our worship services be different?

Breaking My Blood Oath

How did I become so dependent on digital media?

From Online to Offline

How our online ministry is bringing seekers through the doors of our church.

Tweeting My Life Away

My online interactions were hurting my pastoral presence.

The Book is Better …

The Conviction to Lead

Leadership Journal Reviews

Spiritual Direction for Weird People

How do I help someone grow who’s not like me?

Discipling the Hyper-Connected

Moving a distracted generation toward Christ.

The One and the Many

Ministry that’s clearly Christian in a multi-faith world.

Leading God's People

A Leadership Journal review

Not Tweeting? Repent!

Ed Stetzer on why ignoring social media is no longer an option for church leaders.

Mind Reader

An interview with Richard Cox

Why Cities Matter

And other Leadership Journal reviews

Jesus Didn't Journal

Is there a different pathway to maturity for multi-tasking extroverts?

Electronic Warfare

How email and blogs complicate conflict, and what to do about it.

Odd Assignments

The strange requests we get connect us with the heart of our calling.

Can I Get a Witness?

Social media is dangerous if we use it to validate ourselves.

A Post-Website World

Here and There

New technologies are a gift from God, but not if they keep us from being fully and physically present.

Where the People Are

Why even bother with social media?

Twitter Chaplain

Social media opens instant opportunities for ministry.

Communication Innovations Timeline

Religion Losing Influence, But Americans Desire a Comeback

View issue


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