Sermon Illustration

Gorilla Proves We Can Miss the Obvious

Why do some people see opportunities others miss? In the book Did You Spot the Gorilla? psychologist Richard Wiseman describes an experiment that provides a clue.

Volunteers watched a 30-second video of two teams playing basketball and were asked to count the number of times one of the teams passed the ball. What they weren't told was that halfway through the video, a man dressed in a gorilla's suit would run onto the court, stand in front of the camera, and beat his chest. Amazingly only a few of the volunteers spotted the man in the gorilla suit. Most of the volunteers were so intent on counting passes that they completely missed the gorilla.

Wiseman concluded that most people go through life so focused on the immediate task at hand they completely miss gorilla opportunities. He gives the example of a team of 3M researchers who were trying to develop a high-strength adhesive. One of their attempts produced a product that was actually the opposite—a very low-strength adhesive. Most of the team thought the result was a failure, but one saw it as an opportunity. That adhesive failure went on to became the invention that made 3M Post-It notes a reality.

If we aren't careful, we can be so fixated on the mundane, that we miss God-given opportunities of significance.

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