In the late eighties and early nineties, there were several hundred studies about happiness published each year; by 2014, there were over 10,000 per year. It was an exciting shift for psychology, one that the public immediately responded to. Major media outlets clamored to cover the new research. Soon, entrepreneurs began monetizing it, founding start-ups and programming apps to help ordinary people implement the field's findings. They were followed by a deluge of celebrities, personal coaches, and motivational speakers, all eager to share the gospel of happiness. According to Psychology Today, in 2000, the number of books published about happiness was a modest fifty. In 2008, that number had skyrocketed to 4,000. Of course, people have always been interested in the pursuit of happiness, but all that attention has made an impact: since the mid-2000s, the interest in happiness, as measured by Google searches, has tripled. "The shortcut to anything you want in your life," writes author Rhonda Byrne in her bestselling 2006 book The Secret, "is to BE and FEEL happy now!"
And yet, there is a major problem with the happiness frenzy: it has failed to deliver on its promise. Though the happiness industry continues to grow, as a society, we're more miserable than ever. Indeed, social scientists have uncovered a sad irony—chasing happiness actually makes people unhappy.
