Reporter Notes that ‘Microtrends’ Are Moving Faster than Ever

Every generation has chased trends. But to some members of Gen Z, the objects of teenage yearning feel more plentiful and less durable than ever before.

For the past few years, opening up social media has felt like standing in front of a fire hose of fashion and internet fads and cranking open the nozzle, full blast.
New “it” water bottles are anointed almost quarterly. Influencers urge their viewers to style themselves as coastal grandmothers, ballet dancers, indie sleazers and coquettes — looks that have little in common besides the consumption they require. Specious fads like the “mob wife aesthetic,” recognized by publications including this one, prompted The New Yorker’s humor column to predict what might come next: How about “Supreme Court casual” or “spotted-lanternfly goth”?

To keep up would leave most people broke, not to mention disoriented. And while a majority of these crazes are labeled “Gen Z trends,” members of that generation may be the ones most fatigued by the churn.

Of course, there have always been trends. Lately, though, trends feel more overwhelming. Young people have described an online trend ecosystem that resembles a soupy flood plain of fads — trends that are at once flimsy and a genuine source of stress for young people eager to fit in. The insecurity that young people feel when they don’t have the “it” item is amplified when there’s a new “it” item every week.