Astrology

Astrology is a meme, and it’s spreading in that blooming way that memes do. On social media, astrologers and astrology-meme machines amass tens or hundreds of thousands of followers. People joke about Mercury retrograde, and categorize “the signs as ...” literally anything: cat breeds, Oscar Wilde quotes, and Stranger Things characters. In online publications daily, weekly, and monthly horoscopes and zodiac-themed listicles flourish.

This isn’t the first moment astrology has had and it won’t be the last. The practice has been around in various forms for thousands of years. In the decades between the New Age boom and now, while astrology certainly didn’t go away—you could still regularly find horoscopes in the back pages of magazines. Chani Nicholas, an astrologer based in Los Angeles said:

(For a time) it went back to being a little bit more in the background. Then something happened in the last five years that’s given it an edginess, a relevance for this time and place, that it hasn’t had for a good 35 years. Millennials have taken it and run with it.

The stigma has receded as the practice has grabbed a foothold in online culture, especially for young people. One researcher said, “Over the past two years, we’ve really seen a reframing of New Age practices, very much geared toward a Millennial and young Gen X quotient.”

Callie Beusman, a senior editor at Broadly, says traffic for the site’s horoscopes “has grown really exponentially.” SimilarWeb reported in December 2024 that the top 10 astrology sites received a total of 38 million visits in one month.

Editor’s Note: You can check the most up-to-date astrology stats on SimilarWeb here

Jennifer Nizza grew up on grew up on Long Island, New York, as part of an Italian and culturally Catholic family. For her, Christmas was mainly about Santa Claus, antipasto, and pretty lights on houses. However, her understanding of spirituality was limited to the supernatural realm, shaped by conversations about ghosts and early experiences with tarot cards.

At age 13, the door to demons was thrown wide open. a tarot card reading ignited a fascination with the occult. Jennifer delved deeper into this world, experiencing fear and discomfort as she felt the presence of demonic forces. Seeking answers, she consulted a psychic medium who claimed Jennifer was a medium herself, gifted with the ability to connect with the departed.

She writes, “But the further I went down that road, the more it seemed demons were surrounding me and I experienced so many moments of fear. I felt them touching me, and I could see them manifesting as shadowy figures and animals.

Jennifer loved the thought of helping clients attain the desires of their heart and communicate with their loved ones. But she lived in constant fear of bad spirits and what they would do to her. She said:

In my mid-30s, at a moment of especially intense fear, I suddenly cried out the name of Jesus Christ. Not my spirit guide or a deceased person or an angel—Jesus! Almost immediately I felt a peace that surpasses all understanding (Phil. 4:7). This began my journey to full Christian faith. And I had no idea what the gospel was. But I knew I didn’t want to be a psychic anymore.

Ten months later, a chance encounter with a friend who was attending a Bible-based church sparked Jennifer's curiosity. Despite initial hesitation, a few weeks later she felt a strong desire to visit the church. She shares:

I was singing along with the worship music when the lyrics “Jesus saved me” flashed on the screen, instantly transporting me back to the moment I had cried out to Jesus Christ. I started crying with joy, because I knew in my heart that he saved me.

Filled with joy and newfound conviction, I sought to understand the Bible's teachings on my profession. I didn’t have a Bible on hand, so I asked Google, “What does the Bible say about psychic mediums?” And I was shocked to find verses like Deuteronomy 18:9–13, which condemn anyone who “practices divination or sorcery, interprets omens, engages in witchcraft, or casts spells, or . . . consults the dead.” Since Jesus had saved me, I would have to pick up my cross and follow him, even at the cost of quitting my job.

In the ten years since, Jesus has changed my heart and my life as only he can. I am no longer caught in the hamster wheel of endlessly seeking peace, joy, and fulfillment without finding them. Today, I continue to share the gospel whenever I can, in part by devoting myself to exposing the demonic darkness I served for many years and warning others against following the same path.

Editor’s Note: Today Jennifer Nizza is a speaker and Christian content creator. She is the author of From Psychic to Saved .

Forty years ago, First Lady Nancy Reagan was ridiculed for bringing astrology to the White House. She consulted a San Francisco astrologer who advised the Reagans on which days public appearances would be more optimal for the President's success and safety.

Today astrology is about far more than figuring out if your crush is compatible or which soup to eat based on your sign. Personal star watchers are must-have advisors for scheduling art openings, Hollywood premieres, book launches, and board meetings.

Because of the pandemic, a lot of people who hadn't found astrology are looking for answers, both personally and professionally. The global astrology economy was valued at $12.8 billion in 2021 and could reach $22.8 billion by 2031, according to a new report.

Astrologer Heidi Rose Robbins says, “I used to read for artists and healers. Now it's CEOs and stockbrokers. Sometimes it's about choosing the right time for a big negotiation, and other times it's about seeking fulfillment and purpose.”

According to Jennifer Freed, who has a yearlong waiting list and reads for Gwyneth Paltrow, best-selling authors, and CEOs:

There is no more stigma that is keeping people away from astrology. It's just cumulative math. You can test anything in the marketplace, and if it's not effective it will go away. Astrology has survived for thousands of years.

An Aperture video goes into some depth as to how the promises of self-help and New Age teachings fail to deliver what the individual truly needs. The narrator says:

Today a snake oil salesperson describes someone who advertises or sells any product that promises the world and fails to deliver. Sadly, that's the story of self-improvement, at least as it is today. Because while it might seem like a new trend, the idea of self-help dates back to early philosophers like Seneca and Socrates. In the Fifth Century BC Socrates spoke about the constant improvement of your soul. He insisted that practices like meditation, fasting, prayer, and exercise could feed your soul and therefore improve your life.

Hundreds of years later, in the 1970s, the New Age movement arose and preached a philosophy of personal transformation and healing. The movement revolved around accessing our spiritual energy through yoga, meditation, tarot card readings, and astrology. This idea that we could elevate ourselves has persisted. But like most things in the West, once people found out just how much money they could make, self-improvement shifted from being a guide for those who needed it the most to a product reserved for those who could afford it.

Deepak Chopra, a prominent figure in the New Age movement, tells us that our mental health can determine our physical reality, that we can think ourselves into being healthier and happier. After his ideas were popularized by Oprah Winfrey, Chopra became an international sensation. He held seminars and became a spiritual advisor to celebrities like Michael Jackson. Needless to say, lost souls worldwide have made Chopra a very wealthy man.

Possible Preaching Angle:

One of the biggest problems with self-help is that just like snake oil salespersons, self-help experts claim to be able to heal the world with their speech. In reality, whether you're Chopra or one of the hundreds of other experts, the false path to self-improvement continues to ruin lives.

In the early Twentieth Century, Spiritualism was very popular. Mediums and fortune tellers claimed to be able to make contact with the dead and their claims were given legitimacy by such well-known supporters as Sir Arthur Conan Doyle, author of the Sherlock Holmes series. However, there were also individuals who worked diligently to debunk the claims of these spiritists, among them the famous magician Harry Houdini.

Houdini was one of the most popular performers at the time and he would travel and give live performances across the United States. Part of his magic act involved recreating some of the illusions used by so-called mediums. He would reveal to how slight-of-hand and simple tricks could be effectively used to make people believe they were being contacted by their dead loved ones.

Houdini himself had previously investigated the legitimacy of these practices in part because of his own desire to reconnect with his deceased mother. After a failed attempt to contact her spiritually, he realized the vulnerable position of grieving people. Houdini became disgusted with the way spiritists took advantage of those in mourning.

A handful of individuals were employed by Houdini to go into cities prior to his performance there. Included in these “ghost-busters” was Rose Mackenberg. She would attend seances and meet psychics wearing various disguises and pretend to want to contact the dead. She would then report back to Houdini. On the night of the performance Houdini would call out specifically the local spiritists and disprove their supernatural claims.

Houdini’s actions were motivated by a desire to expose fraud. He knew that many people were comforted by their interactions with these mediums, but he also knew that those mediums were hucksters looking to take advantage of them. He believed it was more important to take away the comfort provided by the deception in order to reveal the truth.

Possible Preaching Angle:

1) Error; Truth - It is important to know the truth even when it hurts. Many unbelievers may be comfortable in their ignorance of the truth, but ultimately their worldview is a deception. As Christians we have the truth and it is our responsibility to share it with others even when it is uncomfortable. 2) Afterlife; Occult – This illustration could also be used when preaching a text that involves spiritism, such as the medium of Endor.

Interest in spirituality has been booming in recent years while interest in religion plummets, especially among millennials. More than half of young adults in the US believe astrology is a science. The psychic services industry—which includes astrology, aura reading, mediumship, tarot-card reading and palmistry, among other metaphysical services—is now worth $2 billion annually, according to industry analysis firm IBIS World.

Melissa Jayne, owner of Brooklyn-based "metaphysical boutique," said she has seen a major uptick in interest in the occult, especially among New Yorkers in their 20s. The store offers workshops like "Witchcraft 101," "Astrology 101," and a "Spirit SÉance." "Whether it be spell-casting, tarot, astrology, meditation and trance, or herbalism, these traditions offer tangible ways for people to enact change in their lives," she said. "For a generation that grew up in a world of big industry, environmental destruction, large and oppressive governments, and toxic social structures, all of which seem too big to change, this can be incredibly attractive."

In the middle ages, the flickering lights of marsh gas were to many people fairies or goblins; fireflies were the souls of unbaptized dead infants. Many thought sorcerers and ghosts manipulated human lives. Astrology was used to explain things. For example, the University of Paris concluded that the bubonic plague of 1340s-50s was due to the conjunction of Saturn, Jupiter, and Mars.