Credibility

Separating fact from fiction is getting harder. Manipulating images—and creating increasingly convincing deepfakes—is getting easier. As what’s real becomes less clear, authenticity is “something we’re thinking about, writing about, aspiring to and judging more than ever.” This is why Merriam-Webster’s word of the year is “authentic,” the company announced in November of 2023.

Editor Peter Sokolowski said, “Can we trust whether a student wrote this paper? Can we trust whether a politician made this statement? We don’t always trust what we see anymore. We sometimes don’t believe our own eyes or our own ears. We are now recognizing that authenticity is a performance itself.”

According to the announcement from Merriam-Webster, “authentic” is a “high-volume lookup” most years but saw a “substantial increase” in 2023. The dictionary has several definitions for the word, including “not false or imitation,” “true to one’s own personality, spirit, or character” and “worthy of acceptance or belief as conforming to or based on fact,” among others.

Sokolowski said, “We see in 2023 a kind of crisis of authenticity. What we realize is that when we question authenticity, we value it even more.”

Other words that saw spikes this year include “deepfake,” “dystopian,” “doppelgänger,” and “deadname,” per Merriam-Webster. This year’s theme of searching for truth seems fitting following last year’s focus on manipulation. The 2022 word of the year was “gaslighting,” a term that originated from a 1938 play by Patrick Hamilton. In the play, a woman complains that the gas lights in her house are dimming while her husband tries to convince her that it’s all in her head.

Possible Preaching Angle:

As technology’s ability to manipulate reality improves, people are searching for the truth. Only the Word of God contains the absolute truth “your word is truth” (John 17:17), as revealed by Jesus, who is “the way, the truth, and the life” (John 14:6).

The moment we’ve all breathlessly waited for is finally here: Dictionaries are announcing their words of the year. In December, the US’s most esteemed lexicon, Merriam-Webster, revealed its choice: “authentic.”

In its announcement, the dictionary said the word had seen a big jump in searches this year, thanks to discussions “about AI, celebrity culture, identity, and social media.” The concept of authenticity sits at the intersection of what’s been on our collective minds.

Large language models like ChatGPT and image generators like Dall-E have left us uncertain about what’s genuine, from student essays to the pope’s fashion choices. When it comes to the news, online mis- and disinformation, along with armies of bots, have us operating under different sets of facts.

Sure enough, other leading dictionaries’ words of the year are remarkably similar. Cambridge chose “hallucinate,” focusing its announcement on generative AI: “It’s capable of producing false information – hallucinations – and presenting this information as fact.” Collins didn’t beat around the bush: its word of the year is “AI.”

In a polarized world, the dictionaries’ solidarity suggests there’s something we can all agree on: robots are terrifying. AI is an obsession that seems to cross generations. Whether you’re a boomer or Gen Z, OpenAI feels like a sign of change far beyond NFTs, the metaverse, and all the other fads we were told would transform humanity.

Social media feeds have become carefully curated extensions of ourselves—like little aspirational art projects. As Merriam-Webster points out, authenticity itself has become a performance. In other words, we’re getting very good at pretending to be real.

In April 2023, the social media company Twitter, under the direction of its new owner Elon Musk, eliminated its previous verification standards. Since 2009, a blue check mark next to a Twitter account signified a form of verification meant to guarantee a user’s identity. It was used to weed out charlatans impersonating famous or notable people or organizations, and gave users a reliable indicator of authenticity to counter disinformation on the platform.

But under Musk, blue check marks are now exclusively reserved for users who subscribe to Twitter Blue, a premium service. This change has created a crisis for people who tend to rely on the service for newsgathering purposes. For example, the NY Times reported that within 24 hours, there were eleven different accounts impersonating the Los Angeles Police Department.

One researcher tweeted, “This is going to be chaos for emergency services.” Because Twitter is often a source of credible information during national disasters or other forms of local crisis, the change will make it harder for people to receive emergency services.

Podcaster Josh Boerman posted a satirical tweet impersonating New York City Mayor Eric Adams. In it he claimed that the NYPD budget would be slashed by 70%. He said, “Pretty much everybody got that it was a joke immediately—I wasn’t trying to mislead anyone. The point was that this can be both a joke on the state of the network as well as an opportunity to think about the way that media is disseminated.”

Possible Preaching Angle:

Without a standard by which sources are verified as being truthful and trustworthy, people are left to their own devices. Similarly, without God's Word, we have no way of arriving at ultimate truth.

In her novel The Poisonwood Bible, Barbara Kingsolver's main character is a missionary to Africa named Nathan Price. According to one review of the book, "[Price] is meant to represent the patronizing attitude of white colonialists toward Africa—and the devastating legacy of violence [Christian missionaries] bequeathed to regions like the Congo." Although Kingsolver may have written a fine novel, Nathan Price does not represent the legacy of most missionaries.

Robert Woodbury, from UNC Chapel Hill, did a landmark study of countries where Victorian-era Christian missionaries worked. The current thinking (particularly in academic circles) today is that Christian missionaries destroyed the local culture, religions, and overall were a bad thing wherever they went.

However, when Woodbury studied the economic, educational, medical, family relationships, and other markers in these countries, he discovered that the most successful African countries today were countries where Victorian-era Christian missionaries worked. And the opposite was also true: The countries today that are wracked by chaos, financial instability, poor healthcare, and other negative markers were countries Victorian-era Christian missionaries never went. This remarkable study confirms that even though things may be difficult right now, we actually can turn this around and begin to restore our credibility in today's culture based on our strategy.

In 1993 FBI agents conducted a raid of Southwood psychiatric hospital in San Diego, which was under investigation for medical insurance fraud. After hours of reviewing medical records, the agents had worked up an appetite. The agent in charge of the investigation called a nearby pizza parlor to order a quick dinner for his colleagues.

According to snopes.com, a site dedicated to sleuthing out urban legends, the following telephone conversation actually took place.

Agent: Hello. I would like to order 19 large pizzas and 67 cans of soda.

Pizza Man: And where would you like them delivered?

Agent: We're over at the psychiatric hospital.

Pizza Man: The psychiatric hospital?

Agent: That's right. I'm an FBI agent.

Pizza Man: You're an FBI agent?

Agent: That's correct. Just about everybody here is.

Pizza Man: And you're at the psychiatric hospital?

Agent: That's correct. And make sure you don't go through the front doors. We have them locked. You will have to go around to the back to the service entrance to deliver the pizzas.

Pizza Man: And you say you're all FBI agents?

Agent: That's right. How soon can you have them here?

Pizza Man: And everyone at the psychiatric hospital is an FBI agent?

Agent: That's right. We've been here all day and we're starving.

Pizza Man: How are you going to pay for all of this?

Agent: I have my checkbook right here.

Pizza Man: And you're all FBI agents?

Agent: That's right. Everyone here is an FBI agent. Can you remember to bring the pizzas and sodas to the service entrance in the rear? We have the front doors locked.

Pizza Man: I don't think so.

** Click **