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Those constant Zoom calls and Google Meets are fundamentally altering how individuals perceive their facial appearance. A study shows that people spending more time staring at their digital reflections than the actual speaker. In addition, thanks to appearance-enhancing filters, they’re finding themselves more likely to consider cosmetic procedures as a result.
Much like staring into a mirror for extended periods, spending hours on video calls has created a new form of self-scrutiny. Platform features like “touch-up my appearance” filters, which provide an airbrushed effect, might amplify this effect by presenting users with an idealized version of themselves. This phenomenon shares similarities with ‘Snapchat dysmorphia,’ where people seek surgical changes to replicate their filtered images.
Survey results show that nearly 89% used videoconferencing platforms more than three days per week. Perhaps more tellingly, 68% reported using appearance-enhancing filters more than half the time during their calls. 66% of participants admitted to focusing more on their own image than on the speaker or presented material during video meetings.
Most striking was the connection between self-viewing behavior and cosmetic procedure interest. Among those who frequently watched themselves during video calls, over 80% expressed interest in cosmetic treatments. Popular procedures under consideration included chemical peels, fat reduction, laser treatments, surgical reconstruction, dermal fillers, and neuromodulators like Botox.
Source: Staff, “Most people stare at themselves on video calls more than the speaker. Could it be sparking a cosmetic surgery boom?” Study Finds (1-7-25)
In today's digital age, selfies have become a global phenomenon. Millions of people, especially young adults, spend countless hours capturing and sharing images of themselves. This trend reflects a growing desire for self-expression, social validation, and personal branding. Here are the most current stats as of the end of 2024:
Kind of makes you think that the world was a little less narcissistic when we had to pay for film.
Source: Matic Broz, “Selfie statistics, demographics, & fun facts (2024),” Photutorial (5-31-24); Max Woolf, “18+ Mobile Photography Statistics for 2024,” PhotoAid (10-15-24)
Huy Fong Foods’ founder and owner, David Tran, created the sauce we know as sriracha in his L.A. kitchen as a refugee from Vietnam. Starting with nothing but a recipe and condensed milk cans full of 100 ounces gold that he smuggled out of Vietnam, Tran built Huy Fong Foods over the next four decades into a behemoth that was the No. 3 hot sauce brand in America, behind only Tabasco and Frank’s Red Hot.
Sriracha hot sauce has been copied, counterfeited, and even taken into outer space. Tran didn’t spend a dime on marketing, but his product found fans across the country and was celebrated by chefs and celebrities like Miley Cyrus. The bottle could even be found on the International Space Station.
Then a catastrophic disagreement between Tran and Craig Underwood, the California pepper farmer who had grown the red jalapeños for Huy Fong’s sauce for 28 years, created a crisis for the business. The breakup of Huy Fong Foods and Underwood Ranches, stemming from a disagreement over payment that erupted in November 2016, led to shortages of Huy Fong’s “rooster sauce.” This left millions of fans often unable to get their hands on their favorite condiment. The rift decimated both men’s companies—leaving the farmer with thousands of acres of pepper fields but no customer; and the sauce-maker with a 650,000-square-foot factory but not enough chili peppers to keep it running consistently.
Since then, dozens of other srirachas have flooded the market amid the original’s scarcity, including versions from the likes of Texas Pete and Roland’s and generics from various supermarket chains. And the No. 1 hot sauce brand in America seized the opportunity created by the shortage of Huy Fong’s sauce to dominate the category that Tran created: Tabasco had the bestselling sriracha in the country for the second half of 2023, pulling ahead even of the original rooster sauce.
The sad saga of the two men who created one of America's favorite condiments feels like a kind of fable, or cautionary tale, showing how fragile one product’s dominance of a category can be, no matter how beloved it is.
Just as discord can splinter a business and erode its effectiveness, so disagreements within a church can be equally devastating. Unresolved conflicts have the potential to shatter unity, undoing the hard work, and cause harm to its reputation.
Source: Sunny Nagpaul, “Sriracha mogul David Tran is a 78-year-old immigrant turned multimillionaire —and now his empire is in peril,” Fortune (2-11-24); Indrani Sen, “With Huy Fong’s iconic sriracha, a Vietnamese refugee created a new American consumer category—then lost it to Tabasco,” Yahoo (2-11-24)
Anxiety around aging may be universal, but recently some members of Gen Z have been voicing acute distress. A few widely circulated social media posts have advanced the tantalizing theory that Gen Z is “aging like milk,” which is to say, not well.
In one viral TikTok video that has been seen nearly 20 million times, Jordan Howlett, a 26-year-old with a dense beard and professorial glasses, says that he thinks he and other members of Gen Z look more mature because of the stressors heaped on the generation. In another, a wrinkle-free young woman named Taylor Donoghue feigns outrage at commenters who thought she might be in her early 30s. “Bye digging my own grave,” Ms. Donoghue, who is 23, wrote in her video’s caption.
The oldest members of Gen Z are around 27. It may be that, like every human before them, they are simply getting older. The trend is all but certain to persist.
Source: Callie Holtermann, “Why Does Gen Z Believe It’s ‘Aging Like Milk’?” The New York Times (1-23-24)
Tom Brady has expressed frustration with the attitude of new athletes in professional sports. On the "DeepCut with VicBlends" podcast, he discussed the self-centered mindset of younger players.
Brady said, "I think the biggest problem with a lot of (expletive) kids these days, it’s all about them. Their brand, their social media. When it’s about ‘me’ and then not about ‘us,’ well, there’s no way to succeed as a team if all you’re doing is thinking how selfish it is for you to get the attention."
VicBlends agreed, emphasizing the value of elevating others. "It’s cool to show the world how great you are, but the most inspiring thing is how great you can make others."
Brady reflected on the broader implications. "That’s the point of life. Is what we could do – how do you help other people finish the race?"
Source: DeepCut with VicBlends, “Tom Brady: Potential NFL Return, Retirement, Fatherhood,” YouTube (4-11-24)
According to The Washington Post, there’s a new social media trend of which to be wary.
There is an increasing popularity of travel influencers – models who make a living creating social media content in far-flung locales. They combine two already popular trends: content around makeup and beauty products, and content around travel tips and trends. As these two content lanes have merged into one larger lane, there’s been an uptick in beauty and makeup tutorials for travelers and aspiring travel influencers.
For example, a number of popular accounts on TikTok have promoted the idea of the passport glow-up –an excessive makeover to beautify one’s appearance before taking an official passport photo. But the trend is starting to crest in popularity, not only because other trends are taking their place, but because travel experts are warning users of potential complications afterwards.
“I’ve never been so humbled in my life,” wrote influencer Alisha Marie, in a TikTok video. She told her followers she almost was denied boarding on a flight because the TSA official didn’t think she looked like her passport photo, one where she was wearing heavy makeup. She said, “This is why you should never do hot photos for your passport.”
According to the International Civil Aviation Organization, passport photos must bear an “accurate likeness” to the traveler. There was a similar confirmation from State Department. “If you plan on wearing makeup in your passport photo, we encourage you to stick to a makeup look that is consistent with your regular makeup style.”
That’s a trend that travelers would be mindful to heed.
It’s appropriate to dress well and be presentable to people, but if we chase glamor, fashion, and status, we are following the way of the world.
Source: Hannah Sampson, “Your ‘hot’ passport photo could be a problem at the airport,” The Washington Post (8-29-24)
An article in The New York Times explored the following scenario. Perhaps this routine sounds familiar: You wake up, look in the mirror and scrutinize the dark, hollowed-out skin underneath your eyes. You look exhausted, despite having slept well. And maybe you look older than you are, too.
According to the article, “Dark circles are one of the most common skin complaints … Some skin care products can offer some benefits, but they may not live up to their brightening claims.” The article concluded that most solutions for dark circles under our eyes aren’t really solutions.
Eye creams and serums that claim to improve dark circles can be expensive. And most haven’t undergone any real intensive lab or clinical testing, so they’re often ineffective. Because dark circles can have various causes—there is not always a one-size-fits-all solution for getting rid of them.
But the best part of the article is tucked away in the reader comments section. Two women offered perhaps the best solution on the market—acceptance. Here’s what Clare from DC wrote: “I'm 92. Nobody looks at me anyway. Just be glad you can open those eyes every morning.” Then TheraP from the Midwest wrote: “Maybe we need to just accept the aging process with a certain humility and a bit of good humor.”
Source: Erica Sweeney, “Is It Possible to Reverse the Dark Circles Under My Eyes?” The New York Times (2-15-24)
Does a pay raise bring happiness? Sometimes it will, but the level of happiness is often tied to how we compare our salaries to others.
According to a story in The Wall Street Journal, people’s happiness with their pay is strongly tied to how it compares with the pay of others around them, say researchers who study compensation. Sometimes, those comparisons rankle.
Executives are more likely to leave their companies if their pay is low compared with other top bosses, according to a 2017 study in the journal Human Resource Management. Comparisons matter closer to home, too. Living in an area where people tend to make more money than you is linked to being less happy.
A 30% raise made Ryan Powell less happy at work. Powell, a 38-year-old finance director for a manufacturer in western North Carolina, received that pay bump in 2022. He had been hoping for more based on the salary information he had heard from recruiters, peers in the industry, and his M.B.A. cohort.
The initial thrill of the raise lasted about three months, he said. “The further I got into it, the more I was realizing that I was anchored to the higher number.”
Source: Joe Pinsker, “The Unexpected Ways a Big Raise Affects Your Happiness,” The Wall Street Journal (1-13-24)
Augustin Lignier, a photographer in Paris, created a photo booth for rats. He took inspiration from B.F. Skinner, the famous researcher who made The Skinner Box, designed to dispense food pellets when rats pushed a designated lever.
It became one of the most well-known experiments in psychology. Reward-seeking rats became lever-pressing pros, pushing the bar down over and over again in exchange for food, drugs, or even a gentle electric zap directly to the pleasure center of the brain.
Mr. Lignier built his own version of a Skinner Box—a tall, transparent tower with an attached camera—and released two pet-store rats inside. Whenever the rats pressed the button inside the box, they got a small dose of sugar and the camera snapped their photo. The resulting images were immediately displayed on a screen, where the rats could see them. (“But honestly I don’t think they understood it,” Mr. Lignier said.)
The rodents quickly became enthusiastic button pushers. But then the rewards became more unpredictable. Although the rats were still photographed every time they hit the button, the sweet treats came only once in a while, by design. These kinds of intermittent rewards can be very powerful, keeping animals glued to their slot machines as they await their next jackpot.
In the face of these unpredictable rewards, the rats ignored the sugar even when it did arrive, and just kept pressing the button anyway. To Mr. Lignier, the parallel is obvious. “Digital and social media companies use the same concept to keep the attention of the viewer as long as possible,” he said.
Indeed, social media has been described as “a Skinner Box for the modern human,” doling out periodic, unpredictable rewards—a like, a follow, a promising romantic match—that keep us glued to our phones.
Source: Emily Anthes, “Our Rodent Selfies, Ourselves,” The New York Times (1-23-24)
Singer-songwriter and author Sandra McCracken writes in an issue of CT magazine:
Greek mythology may not be a guide to the Christian life, but I appreciate the clever commentary the ancient stories offer. I was recently reminded of Narcissus, the young man who neglected all other loves and physical needs so he could stare endlessly at his own reflection. Narcissus eventually dies while sitting by the reflection pool—the tragic and ironic conclusion to his selfish love.
The old, dark comedy still applies—maybe especially applies—to our modern ego and pride. We have more than just pools and mirrors to contend with. ... Aided by our phones and social media, many of us spend more time with our reflections than even Narcissus did. The overwhelming majority of Americans now own smartphones. And with billions of mobile devices in circulation around the world, the situation is the same in many other countries. We are a selfie society, encouraged to view and post about ourselves often, in hopes of attracting more likes and boosting our “brand.”
To see only ourselves and to spend life captivated by our own dim radiance is, in effect, to die. And death is always a tragedy. To see God, however, is to see resurrection and new life. When we look to Jesus to remember more fully our true worth, we gain freedom from vain self-reflection, knowing instead that we belong to the one Source of true delight.
Source: Sandra McCracken, “Dying to Our Selfies,” CT magazine (November, 2023), p. 22
Picture this: you’re nestled comfortably in your airline seat cruising towards your holiday destination when a flight attendant’s voice breaks through the silence: “Ladies and gentlemen, both pilots are incapacitated. Are there any passengers who could land this plane with assistance from air traffic control?”
If you think you could manage it, you’re not alone. Surveys indicate about 30% of adult Americans think they could safely land a passenger aircraft with air traffic control’s guidance. Among male respondents, the confidence level rose to nearly 50%.
We’ve all heard stories of passengers who saved the day when the pilot became unresponsive. For instance, in 2022, Darren Harrison managed to land a twin-engine aircraft in Florida – after the pilot passed out – with the guidance of an air traffic controller. However, such incidents tend to take place in small, simple aircraft. Flying a much bigger and heavier commercial jet is a completely different game.
Takeoffs and landings are arguably the most difficult tasks pilots perform, and are always performed manually. Only on very few occasions, can a pilot use autopilot to land the aircraft for them. This is the exception, and not the rule.
Landing is complicated, and requires having precise control of the aircraft’s direction and descent rate. To land successfully, a pilot must keep an appropriate speed while simultaneously managing gear and flap configuration, adhering to air traffic regulations, communicating with air traffic control, and completing a number of paper and digital checklists.
Once the aircraft comes close to the runway, they must accurately judge its height, reduce power, and adjust the rate of descent – ensuring they land on the correct area of the runway. On the ground, they will use the brakes and reverse thrust to bring the aircraft to a complete stop before the runway ends. This all happens within just a few minutes.
Both takeoff and landing are far too quick, technical, and concentration-intensive for an untrained person to pull off. So, if you’ve never even learned the basics of flying, your chances of successfully landing a passenger aircraft with air traffic control’s help are close to zero.
1) Pride; Self-confidence; Self-exaltation – This illustration speaks to the overconfidence of the human nature. We have been encouraged to overestimate our abilities and underestimate our shortcomings in today’s culture; 2) Criticism; Pastor; Minister – This could also apply to a church setting in which members criticize the performance of the pastor and leadership and often have the thought “I could do their job so much better!”
Source: Carim Jr., Campbell, Marques, Ike, & Ryley, “Shocking number of people think they could land an airplane — Experts disagree,” Study Finds (11-29-23)
William Muir, a researcher at Purdue University, studies the productivity of chickens. He wants to know how to breed chickens that lay lots of eggs and create environments that foster greater productivity. To research how to make super chickens, he did an experiment.
Muir put chickens into two groups. One group contained normal, healthy chickens. He left them alone for six generations of a chicken’s life. Another, separate group included all the super chickens, those who are proven high producing egg layers. Muir also left them alone for six generations. He provided food, water, and a clean environment, but did nothing to influence the chickens egg laying.
At the end of the experiment, Muir discovered that the group of normal chickens were flourishing: they were laying more eggs per chicken than when the experiment started. In the group of super chickens, only three were left. They had pecked the others to death. The super chickens had laid more eggs through a strategy of suppressing other chickens’ productivity, by killing, or intimidating them, so they were unable to lay eggs.
Competition; Leadership; Success - Leadership can fall into the same trap. We believe that if we find the right super chickens we will have success. We look for superstars. In our culture, and in our churches, we often create super chickens, because we desperately want success. We think it can come through one superstar leader.
Source: MaryKate Morse, Lifelong Leadership, Nav Press, 2020, page 9
Gospel singer Bobbi Storm would seem to be aptly named, for her latest actions created a firestorm of controversy, testing the axiom that there’s no such thing as bad publicity. In Storm’s case, she might wish she had done things differently.
Storm is part of the Grammy-nominated praise-and-worship group Maverick City Music, which was recently nominated for two Grammy awards. In her excitement over the nominations, Storm stood up during the middle of a recent flight on Delta Airlines in order to make an unsolicited performance for the people in the cabin.
In a video posted to her Instagram Live account, Storm is heard saying, “I sing for the Lord … I'm doing what the Lord is telling me to do.” After a flight attendant insisted she sit down, she sang a portion of her new song, “We Can’t Forget Him,” at a lower volume, while seated.
Since it went public on Instagram, the video garnered a variety of comments, many of them negative. Storms actions were deemed by commenters as “wildly out of pocket,” and “one of the most egotistical things I’ve ever seen.”
One user summarized the criticism by saying: "Imagine the entitlement of thinking you are the only one with something that can bless folks and it happens to be in an airplane where they have no choice but to hear you because they can’t go anywhere?!?”
While it's important to be bold in our faith, that boldness should be clothed in humility and kindness, truly seeking the best for those around us.
Source: Naledi Ushe, “Gospel singer Bobbi Storm faces backlash for singing on a flight after Grammy nomination,” USA Today (11-13-23)
In an episode of NBC’s sitcom, The Office, Michael Scott offers a humorously self-serving accounting of his weaknesses as a boss: “I work too hard, I care too much, and sometimes I can be too invested in my job.” Asked to list his strengths, he replies, “Well, my weaknesses are actually strengths.”
Call it the Michael Scott paradox. In telling stories about our lives, we have a habit of casting ourselves as the hero. Every day is a new chapter confirming that we alone are truly empathetic, courageous, and reasonable. Our strengths are obvious (or at least they should be). And our weaknesses are really strengths.
This penchant for valorizing our choices and motivations speaks to the fundamental fallenness of our nature. It tempts us to misremember, misconstrue, and misunderstand not only ourselves but those around us.
There are at least two possible ways to approach this illustration. 1) Ego; Pride; Self-Deception - The obvious lesson is that ego, pride, and a fallen nature can lead a person to overlook their weaknesses and fail to humble themselves and grow; 2) Humility; Identity in Christ; Power, spiritual - We might actually agree with Michael Scott if we realize that in Christ, our weaknesses are really our strengths “Therefore I will boast all the more gladly in my weaknesses” when his “power is perfected in weakness” (1 Cor. 1:26-31; 2 Cor. 12:5-10).
Source: Samuel D. James, “The Power and Peril of Spiritual ‘Evolution’ Stories,” CT magazine (May/June, 2023), p. 67 in a review of Jon Ward, “Testimony,” (Brazos Press, 2023)
One day in 1995, a middle-aged man robbed two Pittsburgh banks in broad daylight. He didn’t wear a mask or any sort of disguise. And he smiled at surveillance cameras before walking out of each bank. Later that night, police arrested a surprised McArthur Wheeler. When they showed him the surveillance tapes, Wheeler stared in disbelief. “But I wore the juice,” he mumbled. Apparently, Wheeler thought that rubbing lemon juice on his skin would render him invisible to video cameras. After all, lemon juice is used as invisible ink so, as long as he didn’t come near a heat source, he should have been completely invisible.
Police concluded that Wheeler was not crazy or on drugs – just incredibly mistaken.
The saga caught the eye of the psychologist David Dunning at Cornell University, who enlisted his graduate student, Justin Kruger, to see what was going on. They reasoned that, while almost everyone holds favorable views of their abilities … some people mistakenly assess their abilities as being much higher than they actually are. One study found that 80 percent of drivers rate themselves as above average – a statistical impossibility. This “illusion of confidence” is now called the “Dunning-Kruger effect,” and describes the cognitive bias to inflate self-assessment.
1) Hiddenness; Omniscience of God – The belief that sins can be concealed is as old as the Garden of Eden. Adam and Eve mistakenly thought that they could hide from God. To their shame, they learned that no one can escape the all-seeing eyes of God. 2) Ego; False beliefs; Self-deception; Sowing and Reaping – An over-inflated opinion of oneself generally leads to a sudden reality check (1 Cor. 10:12; Gal. 6:7).
Source: Republished by Pam Weintraub in Pocket (4/14/23); Kate Fehlhaber, “What Know-It-Alls Don’t Know, or the Illusion of Competence,” Aeon (5/17/17)
Author and pastor Mark Sayers says there are two stories competing for our minds and hearts. The first story is broadcast loudly across pop culture, social media, and all media. It claims that you and I are the center of the universe. We are unique individuals, and we can be awesome. We just need to create our identities. By making the right choices with our wardrobe and weekends, and by hanging out with the right people and doing the right things, we can be limitlessly happy. The world offers you and me an amazing life; we just have to go out and make it happen.
The second story is quiet. It’s more of a whisper from the back burner in our brains, but it will not go away. It’s there in the quiet, in the middle of the night. It’s the longing when the promises of the first story under-deliver. The whisper tells us we were made for more. In hushed voices, it insists that we have an immovable and important identity, a sort of real home somewhere out there. We’re longing for it, and we know it’s not just in our imaginations. There’s got to be more to this life, it nags.
We continuously suppress that second story, though, largely because the first story is so loud. Everything from Instagram to movies to clothing ads to political campaigns declares that we can be whoever we want to be. Pursuing the second story takes time and intentionality and going against every cultural grain.
Source: Jenn Oshman, Cultural Counterfeits (Crossway Books, 2022) pages 25-26; See Mark Sayers, “This Is for People Who Want to Go Deep,” The Living Temple podcast (5-8-19)
Author Cathy O'Neal's The Shame Machine, delves into the numerous ways that corporations, governments, and much of the media have weaponized and turned into big business the shaming of individuals or groups. One example is the Kardashian empire:
Kim Kardashian's body is central to both her brand and her commercial empire. Her very profitable company sells makeup, lipstick, and other cosmetics. By early 2020 Kardashian's fortune was creeping toward billionaire status and in April 2021 it was achieved. The founding assumption of her business is that looks are not God-given. It's a never-ending job. And it's expensive. One branch of her branded enterprise involves pitching shelves of products designed to help lesser mortals achieve the perfection of the Kardashian body. For a single Instagram post, she rakes in an estimated half-million dollars. She pops up on millions of feeds, promoting appetite-suppressing lollipops, a fourteen-day detox program, and many more offerings.
She sells fantasy. And the marketing is based on shame: having anything less than a dream body is a choice. If you don't like what you were born with, you can fix it. It's up to you. This is a powerful message, especially for young women. Their anxiety regarding these issues is unrelenting, and it begins early.
These fears fuel endless business for sex-goddesses like Kim Kardashian. To inch closer to their ideal, millions of women strive, worry, work out, diet, buy all kinds of branded garbage, and yet never achieve their goal of looking like her. Many of them feel like wrecks. Beauty has long been the perfect scam, an inexhaustible shame machine.
Source: Cathy O'Neal, The Shame Machine: Who Profits in the New Age of Humiliation, (Crown, 2022), p. 82
Kelly Kay Green wanted to be someone. So, she donned a specially made dress, chugged a Coors Light for courage, and ran onto the field at the Super Bowl in February 2020. In her pursuit of fame, Green thought of everything: She selected a seat close to the field, trained with a physical therapist to stick the landing, engaged a lawyer, and bought a Velcro-equipped dress she could strip away.
Green wanted to make it to the 50-yard line from her end zone seat. She did not even make it to the one-yard line. Arrested almost instantly, she feared that her ambitions of internet celebrity would lead only to a long, cold night in lockup.
After her release, though, a photographer was waiting. Reunited with her phone, Green saw her Instagram statistics soaring. Her mug shot rocketed around the internet. Followers multiplied, ultimately hundreds of thousands of them, with many eager to pay for videos and pictures that were often at the very least suggestive. Invitations to high-profile parties arrived, too.
“All of a sudden, I wasn’t just the hot girl or the girl that ran on the field,” she said. “I was a hot Instagram influencer that ran on the field and had worldwide attention.” But she also found that fame has a downside. Green said, “[Fame] looks so inviting and so glamorous, but I learned quickly that [celebrity] events give me anxiety, being around people who are just asking me what I can do and how can I help them,” she said. “All of these things that Hollywood is, and will always be, that looked so appealing to me just turned me completely off from it.”
Green moved back to Tennessee. She still has a copy of her mugshot.
Source: Alan Blinder, “When the Pursuit of Fame Runs Though a Miami Jail,” The New York Times (8-17-22)
Christian Coleman is the reigning world champion in the men’s 100 meters. From time to time, strangers approach the 26-year-old Atlanta native with a proposition. He said, “People will look at me, like, ‘You’re Christian Coleman. Hey, you want to race?’ And I mean, like, we’re in the middle of the mall. It’s like, obviously not.”
It’s a remarkably common occurrence, top sprinters say. Against all odds, overconfident average citizens size up these singularly skilled and sculpted specimens and think they have a chance to win. The urge appears to be universal, spanning national boundaries and identities.
Karsten Warholm, the 26-year-old world record holder in the 400-meter hurdles, works out at an indoor public facility in Oslo, in his native Norway. Mr. Warholm recalled a training session when a man, not dressed in running clothes, asked him to race.
Mr. Warholm said, “I was like, ‘Sure,’ because I was going to do another run either way. Of course, I smoked him, obviously.” At the finish line, the man insisted he had a bad start. He wanted to race again, Mr. Warholm recalled, chuckling.
Source: Rachel Bachman, “World’s Fastest Sprinters to Schlubs on the Street: No, I Don’t Want to Race,” The Wall Street Journal (7-14-22)
Columnist David Brooks mocks what passes for humility these days. He points to a tweet from the president of the European Central Bank: “I was humbled to be awarded an honorary degree by the London School of Economics earlier this week. Thank you so much for this prestigious honor!” Brooks notes the three rules of this fake humility.
#1) Never tweet about any event that could actually lead to humility. Never tweet: “I’m humbled that I went to a party, and nobody noticed me.” Never tweet: “I’m humbled that I got fired for incompetence.”
#2) Use the word humbled when the word proud would be more accurate. For example: “Truly humbled to be keynote speaker at TedX East Hampton.” The key to humility display is to use self-effacement as a tool to maximize your self-promotion.
#3) Never use a pronoun. Start your tweets with “Humbled to be …” or “Honored to be …” This sends the message that you have only a few seconds to dash off this tweet, because you’re so busy and important.
We used to dance around our humblebragging, but now Brooks says “our [so-called] humility is explicit, assertive, direct, and unafraid. We blaze forth so much humility that it’s practically blinding. Humility is the new pride.”
Source: David Brooks, “Truly Humbled to Be the Author of This Article,” The Atlantic (7-3-22)