Possessions

Firefighters from three departments responded to a report of a house on fire in the Cherry Grove area of Vancouver, Washington. When an engine from Clark-Cowlitz Fire Rescue (CCFR) arrived, fire personnel announced there would be “access issues” to the single-story residence because of clutter.

Fire and smoke were visible from the windows in the kitchen and living room area of the home, but the yard around the house was cluttered with appliances, vehicles, and storage bins. That made it difficult for firefighters to quickly stretch hose lines to the structure.

A news release stated: “Once firefighters were able to clear out some of the clutter and make access to the house, the fire had grown too large to safely make an offensive interior attack. In addition, the interior spaces of the house were also very cluttered with high piles of clothing, storage bins, appliances, furniture, and other items.”

Fire Chief John Nohr said, “Normally in these types of fires, we bring in a track hoe to tear apart the piles. Due to the clutter in the yard, we weren’t able to get heavy equipment in there to help with extinguishment.”

Extreme clutter is dangerous for firefighters, especially when mixed with a smoky environment, because responders can get lost in the clutter. The piles of items can also tip over, crush, or entrap firefighters.

Nohr said, “In 37 years in the fire service, this is one of the most extremely cluttered homes I’ve ever seen. I feel for the family that has lost all of their possessions, but I also feel for the firefighters who put themselves at significant risk trying to fight a fire in a house this full.”

Possible Preaching Angle:
Like houses, a clean life is more than just convenient. It could also be the difference between a close call and destruction. Honest confession of sin provides the opportunity to clean out your stuff now. You don't want to try to desperately clean up in an emergency. New Years is an excellent time to reevaluate your life.

“You won’t believe what I got from Shein for only $100!” The video opens with an influencer flashing perfectly manicured nails and a box bursting with clothes, accessories, and things no one actually needs.

Within minutes, thousands of comments flood in: “I need this!” “Adding to cart.” It’s consumerism served piping hot to millions of impressionable viewers who didn’t know they needed a $9 glitter bucket hat until five seconds ago.

Consumerism is the temptation we just can’t shake. Platforms like Instagram and TikTok have turned buying stuff into a sport. This “haul culture” isn’t just harmless fun. It feeds the idea that more is always better and that your worth is tied to what you own. Haul videos like this are the poster children for a culture of overconsumption.

But while the world’s social media feeds scream “More, more, more!” the Gospel quietly calls for something radically countercultural: stewardship.

Possible Preaching Angle: Stewardship isn’t just about protecting the planet. It’s about managing every resource—time, money, relationships, possessions—in ways that honor God (Gen. 2:15). When our shopping carts (digital or otherwise) are overflowing with things we don’t need and can’t afford, we’ve veered off course. And when our closets look like a Forever 21 warehouse but our tithing is nonexistent? It’s time for a heart check. The issue isn’t, “Can I afford this?” It’s about remembering that everything we have—our paycheck, our possessions, our very breath—is on loan from God. When we buy mindlessly or hoard resources, we’re not just being careless. We’re saying we trust in “stuff” to bring satisfaction instead of trusting in the One who provides all we need.

Is it morally wrong to be “filthy rich”? Researchers at the University of Southern California and the University of Massachusetts Amherst examined how people across 20 countries judge excessive wealth. People in wealthier, more equal societies are actually more likely to view having too much money as morally wrong compared to those living in poorer, more unequal countries.

The research involved over 4,300 participants from nations as diverse as Belgium, Nigeria, Switzerland, and Peru. While you might expect people in struggling economies to resent the ultra-rich more, the opposite appears to be true.

The study found that people do not find excessive wealth very immoral across all countries. But more equal and wealthy societies like Belgium and Switzerland consider having too much money more wrong than less equal societies.

This suggests that when basic needs are met and inequality is lower, people become more sensitive to the potential harm caused by concentrated extreme wealth. Meanwhile, in developing nations where billionaires might represent hope for economic advancement, excessive wealth is viewed more favorably.

The researchers reference a 2023 statement by Elon Musk, currently the world’s richest person, who said it’s morally wrong to use the word “billionaire” as an insult if the individual uses their wealth to create products making millions of people happy. This perspective aligns with Western thinking that prioritizes happiness maximization as a moral good.

The luxury of moral criticism of excess may be more affordable for wealthier communities. Meanwhile, in developing nations, billionaires might represent aspiration rather than moral failure.

Possible Preaching Angle: Money; Money, love of; Wealth – The Bible does not condemn wealth, as such, since Abraham, Job, and Solomon, among others, were very wealthy individuals. The Bible does warn about the love of money (1 Tim. 6:10), the oppression of the poor, and making money ones security (Matt. 6:19)

They're colorful, valuable, and make the most delightful noise shaking around in their box … and to the trained criminal eye, they glitter nearly as valuably as uncut diamonds. What are they? Humble Lego sets.

Recently, thieves have begun targeting Lego sets as (relatively) high value and nearly untraceable goods. Why? The brick toys are in massive demand, can be instantly resold, command high prices for hard to find or mint condition sets, and are extremely difficult to track as stolen goods. Over the years, Lego sets have become more elaborate — for example, Lego recently released a kit of the Millennium Falcon, comprising 7,541 pieces and, notably, retailing for $849.95. An unopened Lego Star Wars Cloud City set from 2023 will set you back $7,000.

A Lego crime ring was recently busted in southern California where police said they found 2,800 boxes of Lego, with individual values ranging from $20 to “well over” $1,000. They included Star Wars, Harry Potter, and Marvel sets. In similar recent cases thieves smashed their way into stores and made off with around $100,000 worth of Lego kits.

“Ten years ago, I just couldn’t have imagined it — I did not think our little hobby was the kind of thing that would attract that kind of crime,” said Graham E. Hancock, editor of Blocks, an enthusiast magazine.

Possible Preaching Angles:

1) Value - It's a fascinating case study in value—sometimes the easily overlooked things right under our noses are more interesting or valuable than we think; 2) Greed; Temptation – The sinful desire for wealth can lead to sin, destruction, and judgment; 3) Meaning; Purpose - The Bible often speaks of the emptiness of material possessions and the search for true meaning and purpose in life. People’s obsession with Lego sets might reflect a deeper longing for something more.

A 27-year-old Chinese student studying in Japan was rescued twice from Mount Fuji within a span of four days—after he returned to the mountain to retrieve personal belongings left behind during his first rescue.

According to Japanese authorities, the man was first airlifted from Mount Fuji earlier in the week due to climbing difficulties. After the rescue, he realized he had left behind his mobile phone and other possessions on the mountain. Determined to recover them, he returned to Mount Fuji just days later, despite the clear dangers of a second off-season climb.

On his return ascent, he was spotted over 3,000 meters above sea level by another climber, who alerted rescue teams. The man was again brought down the mountain and taken to a hospital, reportedly suffering from symptoms of altitude sickness. Officials later confirmed it was the same individual rescued days earlier.

Mount Fuji is snow-covered for much of the year and officially open to hikers only between early July and early September. The risks of off-season climbing are well known, and local authorities have stressed the dangers repeatedly. The dual rescue has drawn attention not only for its rarity but also for the man’s decision to return so soon. Though he was not charged with any crime, local officials emphasized the seriousness of the situation and lamented the loss of resources required for such rescue operations.

Hopefully this young man will do a better job of learning from his mistakes in the future.

Possible Preaching Angles:

It’s easy to fall into repeating our mistakes, even when we know better. Ignoring wise counsel can lead us into real danger. But never forget the grace of God, which offers the incredible gift of second chances.

Your stainless-steel refrigerator is hard enough to keep smudge free but consider what it costs in time and materials to clean a stainless-steel truck.

Matt McClure began to worry about how to keep his new $100,000 Tesla Cybertruck clean before he even owned it. He spent hours researching the internet for tips on keeping the exterior clean.

One Reddit user exclaimed, “WD-40 is the way to go.” No, retorted another – glass cleaner is the safest option. Adhesive-remover Goo Gone has its proponents too, while others swear by Bar Keepers Friend.

Chris Leiter also weighed in. In daily use, he often worries about “the stainless-steel panel above the front bumper becoming a massive graveyard for bugs.” At one point guessed there were upward of 3,000 squashed bugs on the truck front. (Seeking a more accurate count, he later submitted a photo of the bug massacre to ChatGPT, which estimated about 4,600 deceased bugs.)

McClure then shelled out $500 for cleaning products and settled on a multistep process to wash and coat the truck. His step-by step process is as follows: Wash with car shampoo. Apply a stainless-steel rust remover. Clean with Bar Keepers Friend and Windex. Dry thoroughly. Wipe the vehicle down with isopropyl alcohol. Finish with ProtectaClear, a coating for metal that helps hide fingerprints.

Possible Preaching Angle:

Customers might keep a Cybertruck for a few years, but your soul is forever. There is a song that asks, “What can wash away my sins? Nothing but the blood of Jesus.” Jesus paid an expensive price to make our souls as white as snow, but He did it out of love, for all time, and He offers it for free to all who will follow Him.

When disaster strikes and it’s time to evacuate, what valuables are you taking with you? One survey finds that answer often differs depending on your age — and not everyone makes wise decisions.

It turns out Americans are more likely to grab their cell phone than their Social Security card during an emergency evacuation. A survey of 2,000 U.S. adults revealed that in an emergency situation, Gen Zers are more likely to grab their laptop (35%) or a pair of shoes (35%) than their prescription medications (30%) if they only have five minutes to pack.

Gen X, on the other hand, is the least likely to take clothing with them (33%) and would rather save their family photo albums (43%). Meanwhile, baby boomers are more likely to grab their jewelry, including engagement rings and wedding bands, than they are to take water (21%) or food (17%) during an emergency evacuation.

When asked about the most important item (not including people or pets) in their home, it’s clear that Americans are clinging to sentimental value. Respondents had unique answers for things they’d grab, such as “the heart necklace that was my grandmother’s,” “the urns holding loved ones remains, and “the flag from my father’s funeral for his service in the military.”

In a more realistic sense, this may be why almost two-thirds of Americans take emergency preparedness more seriously today than they did 10 years ago. The top reason for being more prepared was concern over the increase in natural disasters.

The survey gave respondents just 60 seconds to select items from the standard Federal Emergency Management Agency (FEMA) emergency preparedness checklist, mixed with a few other household items.

Possible Preaching Angle:

This could teach a valuable lesson about material possessions. The idea forces people to think about what they want versus what they really need and the consequences of their decisions. What are the absolute essentials in your life? This could also lead to a discussion about what you are sending ahead to heaven that is being guarded for you (Matt. 6:20; 2 Tim 1:12).

Palmer Luckey, is a billionaire tech entrepreneur who founded Oculus and parlayed that fortune into a career as a Silicon Valley defense contractor. Luckey collects cars and he needed a place to store them. According to Forbes, when his classic car collection had outgrown his $12.5 million oceanfront mansion in Newport Beach, California, the solution was obvious: Buy the $3.8 million house across the road, demolish it, and build an elaborate 7,000 square foot building with four car elevators.

The project went smoothly — until Luckey got trapped in his own car elevator for 10 minutes. That’s according to a new lawsuit Luckey took out against the contractor responsible for building the elevator.

According to the lawsuit, this has happened more than once and led to millions of dollars in damages. Custom Cabs and construction company WT Durant, who are the defendants in the case, have denied Luckey’s allegations. Custom Cabs told Forbes that it had filed a motion to strike the lawsuit’s claims. WT Durant said it had worked with Luckey several times before this incident and that he’d never before had an issue.

Possible Preaching Angle:

Wealthy people are often tempted to spend their money indulging in luxuries and extravagant items. On the other hand, the poor are struggling more and more. They experience severe challenges like hunger, lack of housing, and inequality. This situation highlights the growing divide between the rich and the poor which is a significant issue in our society. God’s people are called to be generous and share the blessings God has given to them (Luke 6:38; 1 John 3:17)

On Sept. 29, 1916, newspapers across the country announced a wealth milestone once thought to be unreachable: the world’s first billionaire. “Standard (Oil) at $2,014 makes its head a billionaire,” blared The New York Times headline, adding that Standard Oil’s soaring share price “makes John D. Rockefeller, founder and largest shareholder, almost certainly a billionaire.”

Now more than a century after the first U.S. billionaire, the question of who will be first to reach the trillionaire mark continues to fascinate. According to a new report from Informa Connect Academy, Tesla CEO Elon Musk will likely be the first trillionaire sometime in 2027, assuming that his wealth continues to grow at an annual average rate of 110%.

The second person projected to reach trillionaire status will be India’s Gautam Adani, founder of the Adani Group conglomerate, in 2028. Jensen Huang, CEO of Nvidia, who has seen his wealth skyrocket from $3 billion to more than $90 billion in five years, would become a trillionaire by 2028. Fourth on the list is Indonesia’s Prajogo Pangestu, founder of the Indonesian energy and mining conglomerate Barito Pacific, who could reach trillionaire status by 2028.

Tied for fifth would be LVMH CEO Bernard Arnault and Meta CEO Mark Zuckerberg who are forecast to become trillionaires sometime in 2030. Some top billionaires who seem like strong candidates to quickly reach the four-comma club don’t make the top 10. Jeff Bezos, the Amazon founder, and Larry Page and Sergey Brin, the Google founders, are all slated to wait 12 years to become trillionaires.

So, more than 100 years after the first billionaire, the first trillionaire could well be crowned in the next decade.

Possible Preaching Angle:

The Bible does not condemn wealth, as such, since Abraham, Job, and Solomon, among others, were very wealthy individuals. What the Bible does warn about is the love of money being the root of all kinds of evil (1 Tim. 6:10), the oppression of the poor by the rich (Jam. 5:1-6), and placing faith in the earthly “security” of wealth, rather than in God (Prov. 18:10-11, Matt. 6:19-21). The warnings are intended to encourage a balanced approach to wealth and possessions, recognizing that true fulfillment comes from a relationship with God and serving others.

Maybe money does buy happiness, after all—especially if you can afford more of it than your pals.

That’s according to the findings of a recent working paper distributed by the National Bureau of Economic Research. The paper used a survey of Dutch households to determine whether believing you’re in better financial standing than your peers can impact your beliefs and behavior.

The most striking finding? Believing you earn more than your peers—whom researchers defined as people of similar age, education, and marital and homeownership status—actually makes you happier.

That impact was evident regardless of actual income, researchers said. In other words, it didn’t matter how much money respondents actually made, only how it compared with others’ earnings. One of the lead authors of the study said, “When you realize your [relative] position is good, then you’re more happy, It’s not about the absolute number.”

People living in remote Indigenous communities are as happy as those in wealthy developed countries despite having “very little money,” according to new scientific research. This could challenge the widely held perception that “money buys happiness.”

Researchers who interviewed 2,966 people in 19 Indigenous local communities across the world found that on average they were as happy – if not happier – as the average person in high-income western countries.

According to researchers, “Surprisingly, many populations with very low monetary incomes report very high average levels of life satisfaction, with scores similar to those in wealthy countries. I would hope that, by learning more about what makes life satisfying in these diverse communities, it might help many others to lead more satisfying lives.”

The study found that people in the 19 isolated communities reported an average “life satisfaction score” of 6.8 out of 10 “even though most of the sites have estimated annual monetary incomes of less than US $1,000 per person.”

This is roughly the same as the 6.7 average life satisfaction score for all countries in the Organization for Economic Co-operation and Development (OECD). Surprisingly, four of the small communities reported average happiness scores of more than 8, which is higher than that found in Finland, the highest-rated country with an average of 7.9.

The report says its findings proves that wealth – as generated by industrialized economies – is not fundamentally required for humans to lead happy lives.

An insightful Aperture video reveals the sad reality that our happiness, or lack of, is always at a regular baseline. It only fluctuates slightly despite all our attempts at bliss and euphoria.

You wake up in the morning and go to work. You spend eight hours working away at your desk on a job you once loved but now kind of just tolerate. It's 5:00 p.m., you go home, eat dinner, and watch TV, only to do it all over again the next day. You play sports or catch up with friends on the weekend and life's good, but you still feel like something is missing.

Now imagine you get that well deserved promotion and a healthy raise and suddenly you're going on those vacations you once dreamt of. Driving a nicer car, receiving more status and respect in the workplace. Your quality of life has been significantly upgraded and finally you feel like you're fulfilling your potential. Fancy restaurants, rubbing elbows with influential people, your life feels new and almost foreign compared to where you came from.

Yet in a year or so your once brand-new Porsche just becomes your daily driver. All the imported sushi starts to taste the same and while you still frequent white sandy beaches and pristine ski slopes, these places have lost their allure.

You've completely changed your life but you're still in the same position you were in before you got the promotion. Those things that used to excite you have become stale, mundane, and boring. The reason why you'll never be happy is called “hedonic adaptation.” Hedonic adaptation is the tendency to return to a base level of happiness even when undergoing profound periods of positive or negative change.

Theft—or "shrinkage" as the retail industry calls it—is a big problem for stores that use self-checkout kiosks. The machines have created a new kind of "partial shrink" where someone pays for most of their stuff, but skips a few items.

One study revealed that about 6.7% of orders had some items that went unscanned (including accidentally)—far higher than the typical 0.3% shrink rate for a fully-staffed checkout. It might not surprise you that in a survey of 5,000 shoppers, the majority admitted to accidentally bagging an item that didn't scan at the kiosk.

But something the survey revealed that might be surprising? Wealthier people were most likely of all to intentionally steal, they told surveyors. Of people who admitted to stealing, the biggest group was among the 18% of people with household incomes of more than $100,000. (When considering people with household incomes under $35,000, 14% said they'd purposely taken an item without scanning it.)

Terrence Schulman a lawyer of the Schulman Center for Compulsive Theft, Shopping and Hoarding said, “I want to admit that I don't know what the truth is, but I'll give you a few theories”:

I think that a lot of people who are higher-income and more well-to-do probably aren't quite as delighted to have all this self-service kind of stuff, like checkout or having to pump your own gas. I'm generalizing, but maybe for wealthier people, it's just another hassle — or it's kind of beneath them. So that's one possibility: that it's kind of like a silent protest. Like, why do I have to do this?

Another thought is that scanning a $10 item for a wealthy person, that's like a penny to them. So, there's already a different kind of attitude about money.

There might be even a subconscious kind of thought of: “Hey, if I got caught, if I ever did get in trouble, I have the resources — I could hire an attorney, or I could call somebody. I know how to make something happen.”

Possible Preaching Angle:

Having wealth often leads a person to an attitude of superiority, privilege, and a sense of being “above the law.” But all of us need to guard against making excuses for unlawful or immoral behavior as though we deserve it.

Susan Mettes, Associate Editor at CT magazine, writes:

I have a clear early memory of first learning to ride a bike. When I had finally found enough balance for a few seconds of forward movement, my beloved brother toddled into my path. There was plenty of room for both of us on the sidewalk, but I mowed the little guy down and we both fell onto the lawn, sobbing.

Now I know that the reason I couldn’t avoid him was something called “target fixation,” which means that we aim for what we’re focusing on—no matter how much we consciously try to avoid it.

Jesus keeps telling us to take our eyes off money. In many places—including in the church today—we see people falling into the trap of requiring more and more of it to feel good. But on the flip side, we too often think that the change we must make is from lusting after money to avoiding money. However, thrift can also become a target we fixate on, disorienting us, and leading us to crash right back into Mammon.

Jesus’ words to his followers showed his disapproval of hoarding money, making wealth the capstone of a life, and believing that money will make us safe. But we sometimes miss another aspect of Jesus’ teachings: the importance of where we focus our attention.

As Christians around the world live through a period of discomfort in their household budgets, even thrift can bring them dangerously close to the errors often attributed to greed. Thrift can make austerity seem like a virtue for all times.

One story of the early church says that a fourth-century monk, Macarius, got a bunch of grapes and sent them to another monk, who sent them to another, and so on. Each craved the grapes, but none ate them. They eventually returned to Macarius, who still didn’t eat them. The monks had proved their ability to deny themselves.

Such denial can be a response to a belief that possessions are hot potatoes, things to be divested of before they ruin us. But far from solving an obsession with money and possessions, this form of living on as little as possible can result in miserliness.

Author Lucinda Kinsinger says, “If you’re focusing on thrift for the sake of being thrifty, you’ll just end up being a tightwad. If our focus is being a good steward, then we’re in a good place.”

For some shoppers, the upcoming holiday season may lead to piling on more debt. About 25% of Americans are still paying off holiday debt from 2022, according to WalletHub.

But those already carrying a balance could find themselves sinking further into the red if they don’t get a handle on their credit card debt. “If you’re in a hole, stop digging,” says Ted Rossman, Bankrate’s senior industry analyst.

One reason you may want to avoid racking up more debt is that higher interest rates are making it more expensive to pay down. As of November, the average credit card interest rate has risen from around 16% to nearly 21%. This is due to the Federal Reserve raising interest rates in March 2020 in an effort to combat inflation.

A higher interest rate means it could take longer and be more expensive to pay down your credit card debt. Rossman says, “Even a more modest $1,000 balance (from last year’s holiday gifts, perhaps) would keep someone in debt for 40 months and cost them $390 in interest if they only make minimum payments at [the current average rate of] 20.72%.”

A Wall Street Journal article begins with this story about the increased debt load many Americans are carrying:

Danielle Smith and her family thought they had finally escaped the paycheck-to-paycheck cycle they had fallen into. They saved money during the pandemic while they were stuck at home. They used stimulus checks to chip away at $20,000 in credit card debt and enjoyed a reprieve from monthly payments on their $160,000 in student loans.

Lately, they have been hit with one unexpected expense after another, from an out-of-pocket MRI to a broken water heater. They also took trips with their four children that they had put off because of Covid, including to Walt Disney World, local museums, and the zoo. By 2022, their credit-card debt had doubled to nearly $40,000. Ms. Smith said, “It’s just a never-ending cycle of playing catch-up.”

The article noted that American millennials in their 30s have racked up debt at a historic clip since the pandemic. Their total balances hit more than $3.8 trillion in the fourth quarter, a 27% jump from late 2019. That is the steepest increase of any age group. It is also their fastest pace of debt accumulation over a three-year period since the 2008 financial crisis.

When a disaster approaches your home, what do you take when you evacuate? Remember, you can save only what will fit in your car. Millions of Floridians faced that decision as Hurricane Ian bore down on the Gulf Coast in September 2022. The following month, many residents fled Hurricane Nicole. Elsewhere, raging wildfires led local officials to issue evacuation orders in Washington, California, Colorado, and other states in 2022.

One Floridian said, “We’re a family of five with a pet dog. We took several non-electronic games, building blocks for our youngest child, and portable electronics for the teens. We also packed several pairs of clothes per person, toiletries, laundry soap (to minimize incidental expenses), work laptops, the dog’s bed, pet food, and nonrecoverable paper documents.”

A woman from Florida gave the following list: “My husband and I took our five guinea pigs and two cats along with their cages and a litter box. We brought our medications, clothes, pillows, blankets, and some food and sodas. I wish I would have taken my jewelry.”

Another woman wrote: “I didn’t take anything of sentimental value for a few reasons. Being a Navy spouse, I learned long ago to detach myself sentimentally from things (for the most part). Moving fairly often, you have to let go of stuff.”

Possible Preaching Angle:

This would be a good illustration for the Lenten season – what do you need to bring with you in this season of Lent, or what do you need to leave behind? What are your priorities when you are forced to look at your life and possessions realistically?

Advertising is big business today. There are over 350,995 billboard signs throughout the US (more than any other country.) Google holds about 28% of the online market share, and Facebook controls 24.5%. Enormous amounts of money are spent annually on advertising, YouTube made over $28.8 billion in revenue in 2021.

In the 1970s, the average American saw anywhere between 500 and 1600 ads per day; by 2017, the number increased to 4000-10000 ads daily. Even though we see thousands of ads daily, we notice less than 100 and only remember a handful of ads. There are a lot of messages that are reaching our attention.

Possible Preaching Angle:

While we don’t “advertise” the gospel, Jesus commissioned us to preach the gospel, the most needed message today! We have been commanded to spread the message (Matt. 28:19-20).

Many adults under 35 have stopped playing it safe with money. Instead of banking as much of their pay as they used to, they’re saving less, spending more, and pursuing passion projects or risky careers. A recent study found that 45 percent of people aged 18 to 35 “don’t see a point in saving until things return to normal.”

One 27-year-old said she was prudent about almost everything until the end of last year, when she had an epiphany: “I don’t want to spend my life being so careful and cautious.” Another young adult cited the shaky state of the world. “I’m not going to deprive myself some of the comforts of life now for a future that feels like it could be ripped away from me at any moment … I’m going to spend my money now.”

Many younger adults say the isolation of pandemic life triggered the decision to enjoy the moment, no matter the financial consequences. For others, the motivation has come from worries over climate change, Russia’s invasion of Ukraine, domestic political instability, soaring inflation, through-the-roof housing costs, and a topsy-turvy stock market.

A mall-shop worker putting up Christmas décor might seem an ordinary sight in December, November, or even October—but it is August in the Philippines. This majority-Catholic nation has been heralded for the world’s longest Christmas season, typically spanning from September to January or February, depending on the date of the Lunar New Year.

While American Christians lament the “Christmas creep” beginning around Halloween, the majority of Philippine society begins playing Christmas tunes and lighting up the streets at the start of the -ber months: September, October, November, and December.

Glowing Christmas star–shaped lanterns and belens—the physical representations of Joseph, Mary, and the baby Jesus by the manger—are put on display. The colorful lights can be seen almost everywhere, from the poshest subdivisions to the humblest shacks.

For the country’s faithful, the extended public Christmas celebration—fueled by commercial forces more than Christian devotion—can both enhance and detract from “the reason for the season.”

Several major economic shifts from the late 1990s helped to alter the Christmas calendar. Money is pouring into the country from Overseas Filipino Workers ($11 billon in just four months in 2021) and the explosion of call centers in the Philippines (over $26 billion each year). Another factor is the rise of shopping malls. Cultural anthropologist Felipe Jocano says, “The malls are probably how the Christmas season became longer—to encourage the family to spend. The economy became a factor of cultural change.”

So, beginning in August, stores begin to decorate for Christmas. With a bit of a wink and some Christmas cheer—and with a real economic undercurrent that has implications for the Christmas message. All these stores are trying every trick in the book to get people to spend.

Pastor Chad Williams of the Union Church of Manila sees all of this as an opportunity for speaking more openly about Jesus’ incarnation. “The season is far larger for us. How do we use the belens? How do we talk to our neighbors about the incoming incarnation of Christ when they start putting [the belens] up? I want to explore how to use it.”

Possible Preaching Angle:

The holiday season in the Philippines can be fertile ground for spreading the Word to people who just might be more open to it. This can also be true in the U.S. if we can move the seasonal message away from spending and toward the Savior.