Television

Movies are getting deadlier – at least in terms of their dialogue. A new study analyzing over 166,000 English-language films has revealed a disturbing trend: characters are talking about murder and killing more frequently than ever before.

Researchers examined movies spanning five decades, from 1970 to 2020, to track how often characters used words related to murder and killing. What they found was a clear upward trajectory that mirrors previous findings about increasing visual violence in films.

By applying sophisticated natural language processing techniques, the team calculated the percentage of “murderous verbs” – variations of words like “kill” and “murder” – compared to the total number of verbs used in movie dialogue.

Lead author Babak Fotouhi explains, “Our findings suggest that references to killing and murder in movie dialogue not only occur far more frequently than in real life but are also increasing over time.”

This rising tide of violent speech wasn’t confined to obvious genres like action or thriller films. Even movies not centered on crime showed a measurable uptick in murder-related dialogue over the 50-year period studied. This suggests that casual discussion of lethal violence has become more normalized across all types of movies. This potentially contributes to what researchers call “mean world syndrome” – where heavy media consumption leads people to view the world as more dangerous and threatening than it actually is.

What makes this new study particularly noteworthy is its massive scale – examining dialogue from more than 166,000 films provides a much more comprehensive picture than earlier studies that looked at smaller samples.

One researcher warned, “The evidence suggests that it is highly unlikely we’ve reached a tipping point.” Research has demonstrated that exposure to media violence can influence aggressive behavior and mental health. This can manifest in various ways, from imitation to a desensitization toward violence.

Derek Thompson, a writer for The Atlantic, notes that as our homes have become less social, residential architecture has become more anti-social. Thompson writes:

Clifton Harness is a co-founder of TestFit, a firm that makes software to design layouts for new housing developments. He told me that the cardinal rule of contemporary apartment design is that every room is built to accommodate maximal screen time. “In design meetings with developers and architects, you have to assure everybody that there will be space for a wall-mounted flatscreen television in every room,” he said. “It used to be ‘Let’s make sure our rooms have great light.’ But now, when the question is ‘How do we give the most comfort to the most people?’ the answer is to feed their screen addiction.”

Bobby Fijan, a real-estate developer, said last year that “for the most part, apartments are built for Netflix and chill.” From studying floor plans, he noticed that bedrooms, walk-in closets, and other private spaces are growing. “I think we’re building for aloneness,” Fijan told me.

Max Evans-Browning, a five-year-old from Wales, captured hearts worldwide by creating a touching tribute to Sir David Attenborough’s 99th birthday. Max spent four days drawing 99 animals — one for each year of the renowned naturalist’s life — demonstrating his admiration and artistic dedication.

Max’s project spanned eight A3 sheets, and his parents proudly shared, “He’s a huge fan of Sir David and wanted to do something special to celebrate his birthday.” The child’s detailed and colorful drawings include a wide variety of animals, from familiar pets to exotic wildlife, showcasing his keen interest in nature at a young age.

Attenborough himself has been a source of inspiration for many generations, and Max’s artistic gift is a heartfelt homage to the man whose documentaries have shaped public understanding of the natural world. Max’s mother said, “It’s amazing to see such creativity and enthusiasm in a child so young.”

The tribute also highlights the power of youthful curiosity and creativity in fostering a connection with nature and science. Max’s drawings not only celebrate a milestone birthday but also encourage others to appreciate the diversity of life on Earth.

Local media praised Max’s efforts as “a wonderful example of how children can be inspired by science and nature.” The story has resonated globally, reminding people of all ages to cherish the natural world and those who dedicate their lives to protecting it.

Possible Preaching Angle:

Like Max’s art honors Attenborough and creation, our worship honors God through our gifts and love for what He made.

When children are exposed to violence on TV and in video games, studies show they tend to become more aggressive themselves. But a study reveals that even just exposure to swear words in media may lead children to become more physically aggressive as well.

In a study involving middle-schoolers in Missouri, researchers asked the students about their exposure to profanity in the media — in particular on television and in video games — as well as their attitudes about swear words and their tendencies toward aggressive behavior. The scientists measured both physical aggression (by asking students whether they hit, kicked, or punched others) and relational aggression (by asking them whether they gossiped about others to damage their reputations).

The researchers calculated that exposure to profanity had about the same relationship to aggressive behavior as exposure to violence on TV or in video games. In addition, they found that the more children were exposed to profanity, they more likely they were to use swear words themselves, and those who used profanity were more likely to become aggressive toward others. Study leader Sarah Coyne said:

From using profanity to aggressive behavior, it was a pretty strong correlation. And these are not even the worst [profane] words that kids are exposed to, since there are seven dirty words that you’re not allowed to say on TV. So, we’re seeing that even exposure to lower forms of profanity are having an effect on behavior.

While bullying behavior was not specifically addressed in the study, children who are more aggressive are known to be more likely to bully. So, controlling youngsters’ exposure to profanity may be one way to stem the tide of bullying among teens.

Disney is trying to be as addictive as Netflix, and they want to grab and keep your attention. Disney spent years trying to attract new subscribers to its Disney+, Hulu, and ESPN+ streaming services. Now it is trying to make sure those customers spend more time glued to the screen. The entertainment giant is developing a host of new features aimed at lengthening the amount of time subscribers spend viewing its shows and movies. The goal is to mitigate customer defections and generate more revenue from advertising sales.

A metric known as “hours per subscriber”—a measure of user engagement—has taken on increased importance at Disney in recent months, current and former streaming employees say. Netflix, famous for enabling binge-watching with batch releases of episodes, has also given priority to improving user engagement and return visits in recent years.

New features in the works at Disney include a more-personalized algorithm to power content recommendations, customized promotional art for new shows based on subscriber’s tastes and usage history, and emails sent to viewers who stop watching in the middle of a series reminding them to finish.

The bottom line is this: many organizations are vying to capture your attention. What will you choose to set your mind on?

A man from Scotland noticed positive changes in his lifestyle after he decided to stop watching television in the evening. 41-year-old Stephen Clarke said, “Now I spend my time creating the reality I want rather than numbing myself from the one I have.”

Mr. Clarke grew up watching television at home as it seemed like a normal thing for him to do. After completing work, he would watch movies or DVDs. Since he already followed a healthy lifestyle, he didn’t experience any glaring negative effects from watching television, but it was the “not-so-obvious side effects” that he eventually became aware of.

Mr. Clarke noticed, “I could feel the energy I was taking on board from the movies and shows I was watching. The drama, the violence, the stress, not to mention the blue light from screens late at night activating and heightening my nervous system and exaggerating all of this.”

Describing television as a “hypnosis machine,” Mr. Clarke said the blue light along with the flashing images that constantly change at a fast pace makes the narrative a part of your subconscious. “The news is constantly giving us reason to be scared, why we’re different from one another, and why we all need to shield and protect ourselves.”

He also felt that while watching television, he wasn’t processing his own thoughts, but rather numbing them, his emotions, and his energy. Instead of working through them, he began blurring his clarity and vision for life. “I experienced big transitions in my life, and I was numbing the feelings of that with screens in the evening, rather than doing what I should have been doing.”

Knowing this, he was keen on making a change.

The father of three began to learn new things such as wood carving, playing a musical instrument, and more. Additionally, he was able to spend more time reading books, cooking, and going on adventures.

He said, “Every month that passes without constant TV exposure gives me more clarity on what I’m doing and how I choose to live my life. My relationships are transforming as well as my working life.”

Mr. Clarke hasn’t cut television out of his life completely, but when he does watch it, he tries to bring value to what he is watching.

There’s a funny thing that happens when we finish a TV series that we love. We’re left with that bittersweet feeling of saying goodbye to characters who, in a semi-parasocial way, have become like friends. So, what do we do? We rewatch the entire series again, from start to finish. For many people, shows like The Office, Parks and Recreation or Friends become staples of comfort, like an old blanket or a warm cup of tea.

In a world that is constantly shifting beneath our feet, where nothing feels quite predictable, there’s something undeniably soothing about returning to a world where things rarely change. The same characters, the same jokes, the same arc we already know and love.

It begs the question: Why do we keep going back? The answer, in part, lies in a little thing called nostalgia—and it’s more powerful than we might think. Nostalgia can be summed up as a longing for a past that we associate with positive feelings.

According to research published in the Journal of Experimental Psychology, nostalgia can provide psychological comfort in times of stress, uncertainty, anxiety, or loneliness. It’s no secret that the real world seems increasingly chaotic. So, rewatching a familiar TV show provides that comfort and security, especially during moments when life feels anything but stable. The brain can relax, which in turn gives you that cozy, comforting feeling. You’re not tuning in to be surprised. You’re tuning in because you won’t be surprised.

So, the next time you find yourself wanting to watch Phoebe sing “Smelly Cat” or laugh at Liz Lemon’s fall into chaos for the umpteenth time, know that you’re not just watching a TV show. You’re seeking comfort in a world that feels anything but predictable. And in doing so, you’re finding a little piece of peace in the chaos.

Possible Preaching Angle:

In the same way, the search for comfort, security, and knowing how things will end should lead us to Scripture. In them, God provides a sure hope in times of stress and the unshakeable hope that everything will turn out for our good.

Here's the conclusion from a study published in the journal Aggressive Behavior: Watching TV programs about mean people can make you a mean person. The study focused on 250 college women who viewed clips depicting different forms of aggression, from violent fighting to gossiping and excluding others.

But here's the scary part to the study:

Aggressive reactions are more automatic and less conscious than most people assume. ... That means nobody deliberately decides to imitate a Real Housewife; the connection is more subtle and unintentional. … One of the authors points out that even TV shows depicting friends putting each other down in the name of a joke has its effects, too.

Watching a clip of two girls fighting over a boyfriend causes the same kind of reaction that watching a murderous scene would. This leads to a higher chance of engaging in aggressive behavior because the stimuli “primes” your brain for aggression.

So, anyone know of a show where everyone treats each other respectfully, don’t make jokes at someone’s expense, and no one secretly sabotages anyone?

The Hallmark and Lifetime networks are known for their holiday movies each year. They bring in impressive television ratings, perhaps aided by how easy they are to leave on while, say, baking cookies.

They also have something of a reputation for following a very specific story line. For example, a recently dumped, high-powered female executive from the city finds new love, purpose, and appreciation for Christmas in a small town with the help of a handsome local fellow.

So just how formulaic are these movies? The New York Times analyzed all of them available up to January 2024. The analysis asked: Do they all have a happy ending? The article concluded:

Do you even have to ask? In many endings, the woman does leave her job and the city in favor of the town (and her new man). But there were a couple of twists within the standard happy ending. For instance (spoilers ahead), in ‘Jingle Bell Bride’ (2020), a New York City wedding planner in search of a rare flower meets a handsome botanist in rural Alaska. But he’s the one who ends up following her back to the big city.

And in “A Glenbrooke Christmas” (2020), a woman taking over her family’s Los Angeles-based real estate company does decide to move to a small town to be with a fire chief. But she will still operate as C.E.O. remotely!

One Hallmark executive said, “We always say that whatever our woman’s path is, that her relationship is icing on the cake. If she’s career driven, or there’s some goal that she has, that’s what she’s going for.”

Possible Preaching Angle:

Marriage; Relationship – In life in general and marriage in particular—happy endings are almost never this easy or simple. There is usually suffering and disappointment, but the Lord can cause us to grow through these trials.

These days, just turning on the television seems to trigger a blitzkrieg of F-bombs.

“We’re seeing a big spike in the use of crude and profane language in movies and TV shows,” says Chad Michael, CEO of EnjoyMoviesYourWay.com, a content-filtering service for smart TVs. He adds, “As it increases, we become numb to it. And that gives writers and media [outlets] permission to add even more.”

Engineers at EnjoyMoviesYourWay.com deploy artificial intelligence to identify crude language in programming, allowing the app to filter thousands of titles. In an analysis for The Wall Street Journal, Enjoy scanned over 60,000 popular movies and TV shows released since 1985 and tracked the usage of bleepable words over time.

In the analysis, usage of the F-word went from 511 in 1985 to 22,177 through early November 2023. The S-word went from 484 in 1985 to 10,864 into November 2023. Of course, the explosion in expletives is also partly due to the sheer volume of programming that’s now available to viewers.

Steve Burns wasn’t conventionally handsome when he first auditioned to become the host of the Nickelodeon children’s show Blue’s Clues, but his weird, manic energy set him apart. In particular, after Burns would ask a question, he would get very close to the camera and incline his ear to show he was listening. Burns said in a recent interview, “I'd love to say that I was just a forward-thinking and insightful, brilliant actor, but it had nothing to do with anything like that. It was just desperation.”

What really sealed the deal, though, is how the children responded to him – one child in particular. MTV Networks, Nickelodeon’s parent company at the time, set up a focus group with toddlers, the intended audience demographic. Employee Lisa Headley brought in her two-year-old daughter. "She kind of like went a little feral, you know, dancing and carrying on, jumping up and down," Headley said. Burns ended up being hired as the host, and clips of Headley’s daughter excitedly responding to Burns were used in promotional advertisements for the show.

But Steve Burns didn’t get to meet that little girl until many, many years later. She’s now a TikTok influencer that goes by the name Astraea Regina, and they happened to be in the same comic convention in Indiana. When a friend told her that Burns was there, she dropped everything to go meet him.

"I went over to him and then I explained to him the story and his face looked so shocked," Regina said.

"I kind of thought she was just saying, 'I used to watch you on TV,'" Burns said. "I was like, 'Oh, cool, thank you. You know, that's great.' She's like, 'No, dude, that was me. I was the one who got you. I was the one in that focus group.' And that was just mind-blowing."

The two shared a hug, which was captured on social media and got more than a million views between TikTok and Instagram.

When Regina was asked why that video resonated so much with her followers, she struck an appreciative tone:

I think it gave a lot of people some context that a child's love and a child's adoration, and a child's voice actually does mean something. And I think Steve wanted that type of story to really come through because that's what he wanted someone to know, that he was still listening.

Possible Preaching Angle:

Children need to know there are loving adults willing to listen. By modeling a posture of patient engagement, we model for them the love of God, which is always present and available.

In a fascinating article, writer Tim Grierson walks us through the history of the TV dad and shows how each dad reflects the values in America at that time. Below you will see the summary of each era of TV dad.

• Mid 1950s - Jim Anderson (Father Knows Best): Father Knows Best preached a wholesome, slightly square domestic normalcy that placed the dad at the top. His job is to go to work and make a living, enduring his little tots when he comes home at night. Everything's perfect, and nobody has any major problems.
• The 1960s - Steve Douglas (My Three Sons): Steve Douglas was the friendly, noble single dad to three growing boys. What was mildly edgy about the show was that his character was a widower, allowing Americans to see a nontraditional family dynamic on TV. My Three Sons at least started to reveal the cracks in the idealized American portrait of father-mother-and-cute-kids.
• 1970s - Archie Bunker (All in the Family): This was a father who definitely didn't know best—more accurately, he represented an outdated worldview that was quickly being shoved aside by a new (and, for him, frightening) order.
• Late 1980s - Dan Conner (Roseanne): Dan was a new kind of father: vulnerable and sweet, henpecked by his bossy wife but still hopelessly devoted to her. Dan was a man constantly ashamed of his inability to give his family a better life, but always trying to compensate by being as good a guy as possible.
• 1990s - Homer Simpson (The Simpsons): In Homer, The Simpsons found what is, to this day, the perfect modern-day TV father: drunken, well-intentioned, utterly worthless, prone to anger, always at a loss for the right thing to do or say.
• 2000s - Tony Soprano (The Sopranos): Tony Soprano is the prototypical breadwinner and head of the household; except he's so hobbled by inner turmoil and “business” concerns that he's on the verge of a nervous breakdown.
• 2010s - Bob Belcher (Bob's Burgers): In Bob we see the overextended modern dad in all his rumpled glory, just trying to keep his head above water in all aspects of his life.

With a love for cultivating an “old-fashioned” life and returning to what truly matters, a mom of three encouraged her kids to adopt a “TV fast” for three months. Jill Winger lives on a 67-acre family homestead in Wyoming with her husband, Christian Winger, and their three kids: Mesa(13), Bridger (10), and Sage (7).

We didn’t really watch a ton of TV, we just had Netflix and Hulu. My kids would watch shows an hour and a half in the afternoons. Then because we have long winters in Wyoming, our family would kind of default to the TV in the evenings after supper.

Mrs. Winger began asking herself, “What other activities is the TV displacing?” She posed the question to her husband and kids, and together they made a decision: They would go on a TV fast. “Three months, from December 1, 2022, to March 1, 2023, we would not watch any TV. We just said, ‘Let’s experiment with what happens.’”

Shockingly, I expected more pushback; the kids were not super upset. I think they knew that they were turning on the TV kind of mindlessly, without really enjoying it. So, when we told them our plan, they were kind of like, “OK, we’ll try it!”

Together, the family discussed what to do with the time freed up by quitting TV. One of the first ideas to emerge was reading books together. Another impulse that emerged was to learn new hobbies. The three kids together taught themselves chess, started cooking more, and became more engaged in homesteading activities.

When the family reached the end of their TV fast on March 1, they sat down to discuss the experience and came to a surprising conclusion: They wanted to continue. They decided to set aside special time once or twice a month to watch a movie as a family and preserve their newfound free time for hobbies and creative pursuits. She insists that it’s not crucial to live on a homestead; even in the city, there are free resources, such as outdoor play, board games, and local libraries.

A TV “fast,” by definition, is finite. “It could be a week, it could be a month ... pick your time,” Mrs. Winger said. “Then I think it’s really important to have a conversation with the whole family, to get everybody on board and help them understand why you’re doing this.”

Possible Preaching Angle:

While we all may not live on a 67-acre homestead or have three children, we can learn a lot from this family. Whether we are adults or youth, we all spend too much time on our screens and waste many hours that could be put to better use, whether learning a new skill or hobby, in fellowship with others, or in serving the Lord.

At 6 PM every day televisions in Britain would go blank. The next one hour would be frantic. Parents would scoop their kids off the living room couch, get them to brush their teeth, take a bath, change into pajamas, and get into the bed, just in time for the evening programs to begin at 7 PM. This one-hour break in BBC’s television scheduling was known as “Toddler’s Truce.” The idea was that with nothing on TV, it would be easier for parents to peel their kids from the screen and put them to bed.

But why would a broadcaster care whether moms can drag their children away from the TV? Because the BBC, which was the only broadcaster, prided itself on its social responsibilities. The BBC produced a handful of programs for children, “each designed to aid a child's development within the harmonious environment of the family home.”

Toddler’s Truce began around the same time BBC resumed television broadcast after the end of WW2, in 1946. At first, the policy didn’t cause much issue. Viewers were not used to 24 hours of TV programming. The BBC broadcasted for only a limited number of hours every day, and they didn’t broadcast overnight. So, an extra hour of no TV in the evening was no problem. The BBC’s revenue came from TV license and not from advertising, so the one hour of dead air did not impact their revenues.

But a problem arose in 1955 with the launch of the first commercial television channel in the UK, called ITV. Because ITV was funded through advertising, an hour’s shutdown meant the loss of an hour's worth of ad revenue. Supporters of ITV pressurized the government to lift the Toddlers' Truce.

On Saturday, February 16, 1957, the truce ended with a musical program from 6 to 7 PM. However, it continued to cease broadcasts between 6:15pm and 7:00pm on Sundays at the time of evening church services.

Possible Preaching Angle:

It is difficult to imagine this simpler time: There was no Internet, no 24/7 broadcast TV, no smartphones, no social media, and no streaming services with on-demand programming. This story might be used to encourage parents with young children to establish some sensible media viewing habits, with time out for family togetherness, and a nightly bedtime routine that emphasizes personal interaction—at least we can hope.

In a New York Times editorial, David French notes the frequent conversations he has with parents of teenagers about the teen mental health crisis in America. French writes, “As a parent of a teenager, I see this world every day.” But then he raises the following questions about this crisis: “What if the call [to anxiety and depression and rage] is also coming from inside the house? What if parents are inadvertently contributing to their own kids’ pain?”

French writes:

When we think about children and screens, let’s also consider the relationship between adults and their TVs and smartphones. Watch [the news] and you’ll see a discourse dominated by fear and anger. If you spend any time at all on political Twitter [or Facebook], you’ll quickly see a level of vicious, personal attacks that differ little from the most extreme personal bullying a person can experience in middle school or high school.

What should we do about it? French concludes:

It might be worth asking a simple question: How much fear and anxiety should we import into our lives and homes? Forget teens, for the moment. Are we proving any more capable of handling the information age? It’s a question I honestly ask myself … I know that my anxiety can radiate outward to affect my kids …. If we want to heal our children [we] may well start by seeking the help we need to heal ourselves.

The typical family spends just six hours together a week, thanks in part to long working hours and time spent diving down the digital device rabbit hole.

According to a study of 2,000 British parents with children at home, most agree that work shifts are hindering family quality time (56 percent). Other factors include homework (29 percent), household chores (27 percent), TV time (21 percent), social media use (20 percent), and after school activities (19 percent).

When families are at home together, 37 percent admit they don’t set aside specific time to spend with one another. The survey finds half of respondents think there are too many distractions in the home—particularly devices with screens—which impact quality time.

There’s plenty of research that shows how eating meals together as a family has positive effects on everyone. To that end, a quarter of parents would like to eat more family meals together to encourage conversation, as 42 percent say they struggle to initiate chats with their children. The most popular topics around the table when they do dine together are: school (50 percent), TV shows (48 percent), and friendships (46 percent).

Aside from mealtimes, parents are most likely to chat to their children when in the car (57 percent), putting them to bed (40 percent), and walking to and from school (38 per cent).

Everyone knows your family can be a pain in the neck sometimes, but regular family dinners can be the key to reduced stress levels in the household. This was found in a survey by the American Heart Association (AHA), who research chronic stress which can increase rates for all manner of heart diseases.

Of the 1,000 U.S. adults surveyed in September 2022, 91% of respondents said their family was less stressed when they share meals together. 84% say they wish they could share a meal more often with loved ones.

Dr. Erin Michos said, “Sharing meals with others is a great way to reduces stress, boost self-esteem, and improve social connection, particularly for kids. Chronic, constant stress can also increase your lifetime risk of heart disease and stroke. So, it is important for people to find ways to reduce and manage stress as much as possible, as soon as possible.”

Connecting with friends, family, coworkers and neighbors benefits people beyond stress relief. In fact, the survey found a majority of people say sharing a meal reminds them of the importance of connecting with other people, and say it reminds them to slow down and take a break.

Those surveyed say they are more likely (59%) to make healthier food choices when eating with other people but have difficulty aligning schedules with their friends or family to do so. Overall, respondents reported eating alone about half of the time.

Dr. Michos said, “It’s not always as easy as it sounds to get people together at mealtime. Like other healthy habits, give yourself permission to start small and build from there.”

Possible Preaching Angle:

Eating together as a family takes sacrifice and planning. Start from an early age with your children (but it’s never too late). Turn off the TV and cell phones. Plan for some conversation and allow even the youngest to contribute.

Tens of millions of people devour true-crime shows on TV, cable, streaming services, radio, podcasts, and in books. This is deeply personal for author Lisa Nikolidakis and her 2022 book No One Crosses the Wolf. She was 27 in 2003, when her father murdered his girlfriend, her teenage daughter, and committed suicide. She experienced the inevitable trauma and "inherited his crime scene of a house." For 17 years she plodded along writing the book about her shock, confusion, and her emotional wounds.

In recent years she "escaped" from her "darkness" by watching endless streaming TV shows that depicted "bizarre murders, cults, kidnappings, rapes, conspiracies. Bodies dismembered and disappeared and defiled, eccentric townsfolk and investigators each with their own secrets.

The upside for this strange choice was that good usually wins, and there are heroes who pay a price. She writes:

I found comfort in following detectives and prosecutors who care. That’s it, really. Someone cared. In real life, we know this often isn’t the case. But fictional characters pursuing The Big Bad are so invested, they pay for it in their personal lives: failed marriages, mental breakdowns, angry children, demotion. They care at their own peril.

She admits: "I can’t stop asking why? When our world news is often so dark, why on earth do we seek out more?" Some of the common reasons:

Voyeurism is a cheap ticket to a thrill-ride – the allure of our own dark sides. There is also the “could I get away with it” curiosity. Would we make better criminals than the ones who are caught? The criminals fascinate us, and we get to peak in their doors from the safety of our triple bolted ones. The world may be dangerous, but there is comfort in our streaming safety. We remain safe.

Evil as entertainment remains deeply problematic, and it raises for me images of families attending public hangings. We look back at that as macabre spectacle, but I am not so sure that what we are doing now is all that different.

Possible Preaching Angles:

The popularity of true crime shows indicates the needs of human nature: 1) Vicarious sin - People delight in imagining themselves breaking the law and getting away with it. 2) Justice; Penalty for sin – People want to see justice done in an increasingly capricious world where criminals go free; 3) Protection and Comfort – We want to feel safe and protected even while entertaining ourselves with the danger of the world.

The next frontier for advertising isn't virtual reality or holograms—it's your dreams, according to sleep researchers. And they warn, the practice could soon become a nightmare.

In an open letter, the scientists criticize the concept of dream advertising. Using audio and video clips companies engineer ads into your subconscious. They say in the letter, that not only does the practice already exist, but a beer company has even publicly tested it out during Super Bowl LV.

The sleep researchers cite a press release as an example. In it, Molson Coors Beverage Company openly admitted it could manipulate your dreams so you can collectively see visions of alcoholic beverages dancing through your head using the science of guiding dreams.

So, how exactly do marketers slither into our dreams? Molson Coors collaborated with Harvard psychiatry professor Deirdre Barrett. "Barrett worked with the Coors team to develop a stimulus film that induces relaxing, refreshing images including waterfalls, mountains, and of course, Coors."

It's easy to see where the researchers' concerns stem from as this scientific power makes its way to advertisers—especially when the advertiser offers a product with the potential to be habit-forming for consumers.

Possible Preaching Angle:

Dreams; Mind; Temptation; Thoughts; Worldliness – This technique is nothing new. Satan has been practicing influencing the minds of people for thousands of years. As believers we need to take control of our thoughts. What do you fill your thoughts with? What do you fall asleep thinking about? Focus your thinking on God (“think on these things” Phil. 4:8-9).

John Stankey, the current CEO of AT&T (as of May 2022), was unusually clear about his goals as he addressed his new employees at the just-acquired HBO. Stankey said, “We need hours a day,” referring to the time viewers spend watching HBO programs. He continued:

It’s not hours a week, and it’s not hours a month. We need hours a day. You are competing with devices that sit in people’s hands that capture their attention every 15 seconds. I want more hours of engagement. Why are more hours of engagement important? Because you get more data and information about a customer that then allows you to do things like monetize through alternate models of advertising as well as subscriptions.

There’s a reason why social media platforms, streaming services, etc. are called “attention merchants.” They are working hard to capture our attention. Some people also call it “adhesiveness.” The longer they can get us to stick around, the more money they make.