Guest / Limited Access /

Thousands of Christians, from business professionals in three-piece suits to Mohawk-coifed teenagers, are wearing WWJD—"What Would Jesus Do?"—bracelets.

Greg Stauffer, a youth minister at Kentwood Christian Church in Grand Rapids, Michigan, finds the cloth bracelet helps with self-control while driving. "When an obnoxious driver cuts me off in traffic, that's when I'm most challenged to think about my actions," he says.

"The bracelets are a reminder that you should live your life as Jesus did," says Mike Freestone, director of Christian markets with Lesco Corporation in Holland, Michigan. "People wear them to keep a check on their lives and to witness to others."

The fad started in 1989 when Janie Tinklenberg, former youth leader at Calvary Reformed Church in Holland, Michigan, studied Charles Sheldon's 1896 novel, In His Steps, with her youth group. In the novel, parishioners preface every thought and action with "What would Jesus do?"

Tinklenberg, with Freestone's help, came up with the bracelet concept as a tangible reminder for her class.

Family Christian Stores began selling them last fall. "The bracelets have caught the evangelical imagination," says Mike Hupp, senior buyer for the chain. "I've never seen anything like it in my 25 years in the business." Freestone expects 3 million bracelets to be sold this year. Family Christian Stores is selling 57,000 bracelets a week, Hupp says. They come in eight colors and sell for $1.50 each. Ancillary products include WWJD necklaces, key chains, coffee mugs, and even "witness rocks."

This month, ForeFront Records is releasing a "WWJD" compact disc featuring Big Tent Revival and other artists, and Zondervan is releasing book and Bible products, including the WWJD Interactive ...

Subscriber access only You have reached the end of this Article Preview

To continue reading, subscribe now. Subscribers have full digital access.

Support Christian thought journalism. Donate to our nonprofit ministry today.
Tags:
From Issue:
Read These NextSee Our Latest
TrendingAll 240 Family Christian Stores Are Closing
All 240 Family Christian Stores Are Closing
More than 3,000 employees in 36 states will be laid off in the liquidation of one of the world’s largest Christian retailers.
Editor's PickMy Missionary Great-Grandfather Led Me to Christ
My Missionary Great-Grandfather Led Me to Christ
But only after I went to Japan in search of his life story.
Christianity Today
WWJD Products Inspire Thousands
hide thisNovember 17 November 17

In the Magazine

November 17, 1997

To continue reading, subscribe now for full print and digital access.