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February 13, 2012

Home > 2001 > April (Web-only)Christianity Today, April (Web-only), 2001
Crosswalk.com and Christianity.com Unite
"More on the disputes between Christians and Jews, and other stories from around the world."

Christianity.com and Crosswalk.com link up
It's not quite a merger, and not quite a marriage, but the two big for-profit Christian Web sites are certainly getting cozy. In a three-year, a $3.3 million deal, the two companies will share just about everything. "Crosswalk will provide content, and we the technological tools," Christianity.com CEO David Davenport tells UPI. Apparently, Crosswalk will still exist as its own site, but everything that's on Crosswalk will also be available on Christianity.com. And to make matters more confusing, Crosswalk will launch a redesign in June that will likely make it look exactly like Christianity.com. So why bother keeping both sites? We'll look into it and get back to you. (Meanwhile, Weblog sure would like to hear from anyone who still owns or is buying Crosswalk.com stock—and isn't employed by the company—on their thoughts about the deal.) Crosswalk.com's press release emphasizes the $1.2 million in advertising it's to get as part of the deal. Christianity.com uses its press release to once again push its idea that it is a "content management and network infrastructure provider," not just a Web site. (In today's not-com market, you'd rather be anything than a Web site.) For more, see Christianity Today's February 19, 2001 cover story, "Is God.com Dead?"

Following up:

All of the articles Weblog posted yesterday about Christians and Jews have follow-up stories today:

  • The Atlanta rabbi and the Methodist pastor who barred him from speaking at a school baccalaureate ceremony met for two hours yesterday in a sign of reconciliation. "I truly admire him for reaching out and trying to do the right thing," Rabbi Steven Lebow told the Atlanta Journal-Constitution. "Our sadness is that the community has been torn apart by this." No apologies were offered either in private or in a public statement ("No one should be blamed for standing for what they believe, but no one should use their belief to hurt or destroy someone else"), but the two agreed to look for a joint project, such as building a Habitat for Humanity house, between Lebow's temple and the Methodist church. Meanwhile, Jewish coaches and parents have pulled out of the church's sports teams, a rabbi who taught Old Testament classes at the church quit, and other area Methodist pastors have criticized the decision.
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