Moody Closes Magazine, Restructures Aviation Program
Due to financial strains, Moody Bible Institute in Chicago has announced this week that it is shutting down Moody magazine, massively restructuring its missionary aviation program, and closing its retail bookstores.
"Over the last couple of years, we have always looked for how to conduct our ministries more economically," said Moody Bible Institute (MBI) spokeswoman Heidy Hartley. "We have had to downsize and financially belt tighten, but only this year have we started to take a hard look at what we are doing."
Following an in-depth financial study commissioned by President Joseph Stowell, MBI concluded that continuing to subsidize the three affected ministries in their present form was not feasible for the ministry's financial future. According to a press release, the national economic downturn and reduced donations made the moves necessary in order to strengthen MBI's core education program.
Moody magazine will end in six months
MBI announced yesterday that it will cease publication of the 85,000 circulation Moody magazine following its July/August issue. It has published continuously since September 1900. Formerly Moody Monthly, the magazine became a bimonthly in 1996. MBI's daily devotional guide, Today in the Word, now becomes the ministry's primary publication.
"Moody magazine has been a fixture for more than a century and represents the last of the old Christian magazines that at one time included Christian Herald and Eternity magazine," said former managing editor Andy Scheer, who is now executive editor for the Christian Writers Guild. "It is hard for me to reflect on what a Christian magazine climate will be like without Moody."
According to the MBI press release, the magazine's death is due to increased media competition, a gradual decline in circulation, and the continuing need for significant subsidization. Scheer told Christianity Today that the decision to end the magazine surprised him. Moody's March/April issue marks the debut of a redesign and content overhaul meant to attract a wider readership base.
"The staff was not expecting the axe to fall," said Scheer, who left Moody last summer after 18 years. "They had worked for several months to improve the publication. I just saw the new issue and if it had to end, this is like John Elway leaving after winning the Super Bowl. Moody magazine was on the top of its game as it ended."
MBI announced yesterday that it is also abandoning the retail business, which it first entered in 1898. Moody Bookstore locations in Indianapolis, Indiana, and Chicago's South Side will be sold. MBI's third bookstore, on the Chicago campus of Moody Bible Institute, will now focus on providing materials for students and employees.
"Shutting this school means a great loss to Moody"
Last Wednesday MBI announced a major restructuring of its acclaimed missionary aviation program. It plans to relocate its Missionary Aviation Technology program from its longtime base in Elizabethton, Tennessee, to Spokane, Washington, in August. The flight school came to Elizabethton in 1967 and will remain there only until May 2005, so that current students can complete the three-year program.
MBI says that 20 aviation students will begin studying in Spokane in August. Another 40 pre-aviation students finishing their Bible training in Chicago will be eligible to transfer to Spokane for their flight training.
Moody Northwest, an extension campus, will handle the two-year biblical studies portion of the major. Spokane Community College will provide aviation training under a contract with Moody. MBI has trained missionary pilots since 1946.