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Home > 2006 > FebruaryChristianity Today, February, 2006  |   |  
TASTE AND SEE
What Would Jesus Buy?
Saving the world one cashmere sweater at a time.



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Ah, the seduction of sumptuous cashmere.



Lulled into a lustful stupor, I recently stood in the sweater aisle of an apparel store in Seattle and wondered, What would Jesus buy? Immediately, I knew the answer: Jesus would shell out $198 for the cashmere sweater that had me spellbound. Next question?

Just to be on the safe side, I counted off the reasons why this purchase would make the world a better place.

One: The pullover felt dizzyingly soft against the skin. (I'd stop here if I weren't a Christian.)

Two: The sweater felt just as easy on the conscience. The clerk informed me that the soft fibers had been combed gently—and not sheared—from the shedding underlayer of Kashmir goats on Mongolia's frigid high plateaus. Not only did the animals not suffer, they practically got a massage. Animal welfare: check.

Three: No harmful pesticides were used—so none seeped into the ground—as a result of the garment's production. Creation care: check.

Four: My purchase would move the world a little closer to ending poverty-level wages. The Mongolian herders—for whom the goats are a sole livelihood—were compensated fairly, the clerk said. Social justice: check.

Five: The sweater wasn't even for me. It was a gift for my husband. Magnanimity: check.

Six: I was sipping a cup of fairly traded coffee bought at an independently owned store that gives back to the community. Righteous intoxication: check.

Surely Jesus would be the kind of consumer I try to be: compassionate and fair to people and animals involved in production processes, concerned about the effect of products on the environment, and, at times, lavish in his choices (as the woman who anointed his feet with expensive perfume knew). He would buy organic eggs from cage-free hens that—unlike caged chickens—got room to spread their wings and live a little. He'd get his fair-trade coffee at Costco, especially after learning in The New York Times article, "How Costco Became the Anti-Wal-Mart," that the company is generous toward employees and consumers. And, if he needed a car, Jesus would buy a hybrid—or spend several hundred bucks on an old Geo that has its flaws but minimizes environmental damage by traveling at up to 45 miles per gallon.

As I clutched the cloud of cashmere and headed for the register, I visualized the moment when my husband would unwrap the gift, consider how generous and Christlike his wife is, and fight back the tears to say: "Excuse me? How much did you spend on this impulse buy?"

Ah, yes, the money. That pesky little impediment.

Maybe it was the Holy Spirit—or maybe the caffeine finally kicked in—but it occurred to me that perhaps the most Christian act of economic justice I could perform was to decide against buying a pricey sweater, opting not to have to put the month's heating bill on a credit card. Maybe this small act of restraint could best convey faithfulness to my husband and to the resources God has given me on this planet. Maybe it was the fairest trade I could make.

Funny how enlightened consumer choices can go hand-in-hand with conceit.

Buying from fair-trade retailers is a superb way to spread Christ's love. My husband and I buy Pura Vida Coffee's dark and smoky Kilimanjaro blend partly because the company "exists to help at-risk children in coffee-growing countries build more hopeful futures." And we love Ten Thousand Villages, a chain started by the Mennonite Central Committee that supports artisans living in poverty.





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