Jump directly to the content

DreamWorks Buys VeggieTales's Owner

Acquisition comes as Big Idea prepares to celebrate 20th anniversary.

DreamWorks Animation has purchased Classic Media, the parent company of Big Idea and the VeggieTales brand. Big Idea will celebrate its 20th anniversary next year.

The $155 million deal gives DreamWorks the rights to more than 450 family titles, including Lassie, Casper the Ghost, The Lone Ranger, and George of the Jungle.

"DreamWorks Animation respects and supports Big Idea's successful history in producing faith-based, family friendly entertainment and is committed to supporting our growth," Big Idea manager Leslie Ferrell said to Christian Retailing. "We expect many wonderful things to come of this partnership."

"[Classic Media] is arguably one of the largest, most valuable collection of characters and branded assets left in the world today," DreamWorks Animation CEO Jeffrey Katzenberg, said to Bloomberg News. "We see this really providing DreamWorks with whole new sets of opportunities."

In addition to a behind-the-scenes profile of VeggieTales creator Phil Vischer, CT has closely followed Big Idea's ascendency and business troubles, including when Big Idea filed for bankruptcy and attempted to recover under a new owner; when an appeals court reversed the copyright law decision that put Big Idea in bankruptcy; and debate over NBC picking up VeggieTales by cutting out its core.

VeggieTales coverage can be found here.

Support our work. Subscribe to CT and get one year free.
Related Topics:Entertainment
Posted:August 5, 2012 at 3:25PM
Gleanings aggregates what others are reporting. Learn more.
Recent Posts
A Splintered Boko Haram Becomes an Even Greater Threat to Christians
The plight of the 218 kidnapped Chibok schoolgirls remains uncertain after a recent split in the world’s deadliest terrorist group.
Southern Africans Set to Test Anglican Ban on Same-Sex Unions
The province is scheduled to vote on gay clergy and blessing civil unions.
Same-Sex Couples More Likely to Ask Presbyterian Pastors to Marry Them
More pastors are open to LGBT people serving in their churches than being married there, LifeWay finds.
The Promised Law: Christians Wait for Egypt to Authorize New Churches
Current laws, which have been in place since 1856, require Christians to get the consent of the local Muslim community—and the country’s president—before building a church.
Christianity Today
DreamWorks Buys VeggieTales's Owner