Jump directly to the content

New Research Reveals Why People Visit Church Websites

More than 17 million non-churchgoers visited church websites in the past year, according to Grey Matter Research.

Outreach-focused churches might want to spruce up their websites.

More than 17 million non-churchgoers visited the website of a local church or place of worship in the past 12 months. Yet many sites fail to easily provide the information these visitors are looking for, according to the just-released results of a nationwide research study by Phoenix-based Grey Matter Research.

These results follow the recent release of similar research on use of the internet for religious purposes.

Other new findings of note:

How frequently do regular churchgoers (who are online) visit their own congregation's website?

28%

In the last 30 days. (21.5 million adults)

44%

In the past six months. (34 million adults)

57%

In the past year. (44.8 million adults)

32%

Never. (Or their church does not have a website.)

––-

How frequently do regular churchgoers (who are online) visit other congregations' websites?

13%

In the last 30 days. (10.4 million adults)

27%

In the past six months. (21 million adults)

37%

In the past year. (28.7 million adults)

––-

How frequently do non-churchgoers (who are online) visit the websites of places of worship?

2%

In the last 30 days. (1.6 million adults)

10%

In the past six months. (10.6 million adults)

16%

In the past year. (17.4 million adults)

––-

What people do on the websites of places of worship:

Check to see the times of services: 43%

Check what activities are offered: 29%

Look for a map or directions to the church's location: 28%

Watch streaming video: 26%

Listen to streaming audio: 26%

Check to see what the church's religious beliefs are: 22%

Request prayer: 18%

Downloading a podcast: 15%

Checking what denomination or group the church belongs to: 15%

Send a message to the pastor or leader: 12%

Post on a bulletin board or forum: 5%

––-

12%

Percentage of all American adults who have visited the website of a church or other local place of worship within the past thirty days.

22%

Percentage of all American adults who have visited the website of a church or other local place of worship within the past six months.

––-

LifeWay Research has also done studies on church usage of technology, including electronic giving, cloud computing, social networking, and general web usage.

Support our work. Subscribe to CT and get one year free.
Related Topics:Surveys
Posted:May 31, 2012 at 5:30PM
Gleanings aggregates what others are reporting. Learn more.
Recent Posts
ICE Deports Christian Who Fled Persecution Back to Indonesia
Man who sought asylum in New Jersey church caught up in 100-day surge in non-criminal arrests.
Lutherans Celebrate Reformation Where Germany Committed Genocide
Lutheran World Federation assembles in Namibia for 500th anniversary of Martin Luther.
You Can Debate Franklin Graham on Martyrs, But Not the World’s Persecution Problem
DC summit rallies victims and advocates from 130 nations, including Vice President Pence.
Why US Christians Risk Their Lives to Teach in North Korea
Two arrested from private university in Pyongyang that gives evangelicals a way in.
Christianity Today
New Research Reveals Why People Visit Church Websites