Few would disagree that Willow Creek Community Church has been one of the most influential churches in America over the last thirty years. Willow, through its association, has promoted a vision of church that is big, programmatic, and comprehensive. This vision has been heavily influenced by the methods of secular business. James Twitchell, in his new book Shopping for God, reports that outside Bill Hybels' office hangs a poster that says: "What is our business? Who is our customer? What does the customer consider value?" Directly or indirectly, this philosophy of ministry - church should be a big box with programs for people at every level of spiritual maturity to consume and engage - has impacted every evangelical church in the country.

So what happens when leaders of Willow Creek stand up and say, "We made a mistake"?

Not long ago Willow released its findings from a multiple year qualitative study of its ministry. Basically, they wanted to know what programs and activities of the church ...

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