A few weeks ago, a student at Cedarville University tipped me off to the latest craze to hit college campuses: LikeaLittle.com. She only half-jokingly ended her e-mail to me with the warning to "creep with care." LikeaLittle is a new website whose tagline is, "dangerously exciting anonymous flirting experience." Currently it targets college students, but it appears that anyone can post a comment, including faculty and staff.
Although LikeaLittle debuted on October 25, 2010, it appears it's about to go viral. Site statistics show that the number of Facebook "likes" increased by ten thousand since I started researching it two weeks ago (jumping from 2,000-plus to 12,395 upon last inspection). At Cedarville, where I work, Facebook "likes" and "shares" have increased by over 100 percent in the past five days (from 129 to 245).
The website, the brainchild of 2009 Stanford alum Kevin Reas, allows students, in tweet-like fashion, to anonymously and publicly post flirts about people they encounter ...1