Pastors

The Christian Industrial Complex (Part 1)

Are Christian bookstores challenging the values of our culture or just copying them?

Leadership Journal December 15, 2010

I went into a Christian bookstore the other day and was surprised to see some of the most prominent display space given over to military flags for the US Army, Navy, Air Force, and Marines. These flags, and a vast assortment of Americana merchandise, were on sale for the holidays.

A part of me ached because I know how difficult it must be to run a little Christian bookstore these days. But I winced as I heard the manager fatalistically confess that he resorted to selling military merchandise to “make it.” It is a sad day when we sell our military banners next to Jesus’ enemy-loving cross to make it in a financial recession. (Before long we’ll be pushing posters of scantily-clad women accompanied by a verse from Song of Solomon).

It’s true that my Christian faith gives me a passion for peace and sets me at odds with militarism. But I think I’d feel a similar dissatisfaction if the last resort for economic survival at our bookstores was selling Home Depot or Wal-Mart gift cards. I just have higher hopes for a distinctive Christian witness in the world today, even in a recession… especially in a recession.

I grew up in the Bible Belt. When I became a Christian, I learned I didn’t have to stop buying stuff – I just had to start buying Christian stuff. An entire world of retail spending possibilities lay before me: the Christian industrial complex. There were Christian t-shirts, bumper stickers, even Christian candy (“Testa-Mints”—peppermints wrapped in a bible verse). We were taught “secular” was bad, and supplied with charts that countered popular mainstream bands with a Christian alternative. We burned our old tapes (which is what we listened to back in those days) and went with the Christian albums. We were often sadly disappointed. It just didn’t sound like Metallica. As a friend of mine quipped, “All these Christian artists say, ‘God gave me this song,’ and then you listen to it and understand why God gave it away.”

I later learned that Christian art doesn’t have to be a mediocre counterfeit of the original. And I learned that Christianity is not about conforming to the world, but about being transformed by a God who is crazy about the poor, fond of toppling the powerful, and raising up the lowly… and who I’m pretty sure would feel conflicted wearing a “God bless Rome” shirt or doting an “Army of One” sticker on the bumper of his SUV…. I mean, hybrid. I mean donkey. Nevermind. I became convinced the world will not know we are Christians by our bumper stickers and t-shirts, but by our love.

Stay tuned for part 2 where Shane Claiborne shares how Christians stores could become outposts of transformation in our culture.

Our Latest

Public Theology Project

The Star of Bethlehem Is a Zodiac Killer

How Christmas upends everything that draws our culture to astrology.

News

As Malibu Burns, Pepperdine Withstands the Fire

University president praises the community’s “calm resilience” as students and staff shelter in place in fireproof buildings.

The Russell Moore Show

My Favorite Books of 2024

Ashley Hales, CT’s editorial director for print, and Russell discuss this year’s reads.

News

The Door Is Now Open to Churches in Nepal

Seventeen years after the former Hindu kingdom became a secular state, Christians have a pathway to legal recognition.

Why Christians Oppose Euthanasia

The immorality of killing the old and ill has never been in question for Christians. Nor is our duty to care for those the world devalues.

The Holy Family and Mine

Nativity scenes show us the loving parents we all need—and remind me that my own parents estranged me over my faith.

China’s Churches Go Deep Rather than Wide at Christmas

In place of large evangelism outreaches, churches try to be more intentional in the face of religious restrictions and theological changes.

Wire Story

Study: Evangelical Churches Aren’t Particularly Political

Even if members are politically active and many leaders are often outspoken about issues and candidates they support, most congregations make great efforts to keep politics out of the church when they gather.

Apple PodcastsDown ArrowDown ArrowDown Arrowarrow_left_altLeft ArrowLeft ArrowRight ArrowRight ArrowRight Arrowarrow_up_altUp ArrowUp ArrowAvailable at Amazoncaret-downCloseCloseEmailEmailExpandExpandExternalExternalFacebookfacebook-squareGiftGiftGooglegoogleGoogle KeephamburgerInstagraminstagram-squareLinkLinklinkedin-squareListenListenListenChristianity TodayCT Creative Studio Logologo_orgMegaphoneMenuMenupausePinterestPlayPlayPocketPodcastRSSRSSSaveSaveSaveSearchSearchsearchSpotifyStitcherTelegramTable of ContentsTable of Contentstwitter-squareWhatsAppXYouTubeYouTube