News

Signs of Belief: How a Small Dispute over Church Marketing Became Supremely Important

The curious Supreme Court case of a 30-person church in Gilbert, Arizona.

The nation’s highest court kicks off the New Year with an unlikely case, brought by the pastor of a 30-member church that meets in a senior center in Arizona.

Clyde Reed, pastor of Good News Presbyterian Church, is fighting the town of Gilbert, a Phoenix suburb named in 2013 as one of America’s 10 most friendly cities for conservatives.

Good News, a member of the Associate Reformed Presbyterian Church, has used temporary signs to announce services since it began 14 years ago. In 2005, Gilbert began enforcing a sign code restricting the size, location, number, and duration of signs advertising events. Penalties for breaking the code include fines and jail time for repeated violations.

The restrictions don’t apply to political, ideological, or homeowners association signs, which can be larger and displayed longer. “The government shouldn’t be able to pick and choose speech favorites,” said David Cortman, vice president of litigation for Alliance Defending Freedom (ADF), which represents Reed.

The case, which will be argued January 12, could clarify the “distinction between content-based and content-neutral restrictions . . . [which is] one of the most important rules of First Amendment law,” said UCLA’s Eugene Volokh, Notre Dame’s Richard Garnett, and other law professors in an amicus brief supporting Reed.

Even in the digital age, road signs remain important, said Thomas Berg, a law professor at the University of St. Thomas in Minnesota, who filed a brief arguing that Gilbert is infringing on the constitutional right to assemble. “Even a general Google search for a church doesn’t reach the same audience as a sign reaching people who are just driving through.”

Gilbert attorney Michael Hamblin says the sign code is intended to make things easier for churches and nonprofits, allowing them to place temporary signs without first waiting for a permit.

“The ADF wants religious groups to be allowed to post free, permanent advertisements throughout an entire city area without any regulation or restriction,” he said. He noted Reed’s case had lost twice in the federal district court in Phoenix, as well as twice in the Ninth Circuit Court of Appeals in San Francisco.

Few cases make it through the costly and time-intensive litigation process to arrive before the Supreme Court. This makes Reed’s case unusual. But the fact that the plaintiff represents such a small religious group is not, said Eric Rassbach, deputy general counsel of the Becket Fund for Religious Liberty. Larger churches and religious organizations often have political clout that smaller ones do not.

“It’s not an accident that it’s [smaller] groups running afoul of the political system,” Rassbach said. “In this situation, there’s no political cost to just shutting down the signs. That’s when you want the First Amendment to come in and protect the little guy.”

Also in this issue

The CT archives are a rich treasure of biblical wisdom and insight from our past. Some things we would say differently today, and some stances we've changed. But overall, we're amazed at how relevant so much of this content is. We trust that you'll find it a helpful resource.

Cover Story

Why Your Millennial Outreach Needs a Bit of Bonhoeffer

Cover Story

Why Black Churches Are Keeping Millennials

Make New Friends, Keep Texting the Old

Editorial

Amnesty Is Not a Dirty Word

Three Views: After Domestic Violence, Why Should a Christian Wife Call the Police, Not a Pastor, First?

What Scripture and Jazz Have in Common

Prayers at the Museum of Modern Art

Meet the Mom Who Stopped Joseph Kony

Why Knowing About Jesus Is Not Enough

It's Time for the Church to Grow Up

Review

Tim Keller Found His Prayer Bearings, and So Can You

Review

Life after a Medical Death Sentence

My Top 5 Books for Mothers

News

Should Pastors Stop Signing Civil Marriage Certificates?

News

Tending the 'Stolen' Sheep in Latin America's Booming Bible Belt

News

The Season of Adventists: Can Ben Carson's Church Stay Separatist amid Booming Growth?

Is Buying Your Way Onto the Bestseller List Wrong?

Testimony

How I Almost Lost the Bible

Answered Prayers

Reply All

News

Gleanings: January/February 2015

Why We Need a Beautiful Orthodoxy

New & Noteworthy Books

Joyful Vision

Excerpt

Can We Ever Trust Our Own Hearts?

Christianity Today's 2015 Book Awards

View issue

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Review

The Virgin Birth Is More Than an Incredible Occurrence

We’re eager to ask whether it could have happened. We shouldn’t forget to ask what it means.

The Nine Days of Filipino Christmas

Some Protestants observe the Catholic tradition of Simbang Gabi, predawn services in the days leading up to Christmas.

Why Armenian Christians Recall Noah’s Ark in December

The biblical account of the Flood resonates with a persecuted church born near Mount Ararat.

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Join CT for a Live Book Awards Event

A conversation with Russell Moore, Book of the Year winner Gavin Ortlund, and Award of Merit winner Brad East.

Excerpt

There’s No Such Thing as a ‘Proper’ Christmas Carol

As we learn from the surprising journeys of several holiday classics, the term defies easy definition.

Advent Calls Us Out of Our Despair

Sitting in the dark helps us truly appreciate the light.

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